Pri­va­cy Notice

Pronorm Ein­bauküchen GmbH Pri­va­cy Notice

Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as ” data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).

The terms used are not gender-specific.

Last Update: 27nd April 2020

Table of contents

  • Pre­am­ble
  • Con­troller
  • Overview of pro­cess­ing operations
  • Legal Bases for the Processing
  • Secu­ri­ty Precautions
  • Trans­mis­sion and Dis­clo­sure of Per­son­al Data
  • Data Pro­cess­ing in Third Countries
  • Use of Cookies
  • Com­mer­cial Services
  • Con­tact­ing us
  • Job Appli­ca­tion Process
  • Cloud Ser­vices
  • Online­mar­ket­ing
  • Pro­files in Social Networks
  • Plu­g­ins and embed­ded func­tions and content
  • Era­sure of data
  • Changes and Updates to the Pri­va­cy Policy
  • Rights of Data Subjects
  • Ter­mi­nol­o­gy and Definitions

Controller

pronorm Einbauküchen GmbH

Höferfeld 5-7

32602 Vlotho

Authorised representatives: represented by managing directors Thorsten Gösling and Roger Klinkenberg

E-Mail address: info@pronorm.de

Tel.: +49 (0)5733 - 979-0

 

Overview of processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

  • Inven­to­ry data (e.g. names, addresses).
  • Job appli­cant details (e.g. Per­son­al data, postal and con­tact address­es and the doc­u­ments per­tain­ing to the appli­ca­tion and the infor­ma­tion con­tained there­in, such as cov­er let­ter, cur­ricu­lum vitae, cer­tifi­cates, etc., as well as oth­er infor­ma­tion on the per­son or qual­i­fi­ca­tions of appli­cants pro­vid­ed with regard to a spe­cif­ic job or vol­un­tar­i­ly by applicants).
  • Con­tent data (e.g. text input, pho­tographs, videos).
  • Con­tact data (e.g. e‑mail, tele­phone numbers).
  • Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times).
  • Con­tract data (e.g. con­tract object, dura­tion, cus­tomer category).
  • Pay­ment Data (e.g. bank details, invoic­es, pay­ment history).

Categories of Data Subjects

  • Employ­ees (e.g. Employ­ees, job applicants).
  • Job appli­cants.
  • Busi­ness and con­trac­tu­al partners.
  • Prospec­tive customers.
  • Com­mu­ni­ca­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Cus­tomers.
  • Users (e.g. web­site vis­i­tors, users of online services).

Purposes of Processing

  • Pro­vi­sion of our online ser­vices and usability.
  • Con­ver­sion Tracking.
  • Job Appli­ca­tion Process (Estab­lish­ment and pos­si­ble lat­er exe­cu­tion as well as pos­si­ble lat­er ter­mi­na­tion of the employ­ment relationship.).
  • Office and organ­i­sa­tion­al procedures.
  • Direct mar­ket­ing (e.g. by e‑mail or postal).
  • Feed­back (e.g. col­lect­ing feed­back via online form).
  • Inter­est-based and behav­ioral marketing.
  • con­tact requests and communication.
  • Con­ver­sion track­ing (Mea­sure­ment of the effec­tive­ness of mar­ket­ing activities).
  • Pro­fil­ing (Cre­at­ing user profiles).
  • Remar­ket­ing.
  • Web Ana­lyt­ics (e.g. access sta­tis­tics, recog­ni­tion of return­ing visitors).
  • Secu­ri­ty measures.
  • Tar­get­ing (e.g. pro­fil­ing based on inter­ests and behav­iour, use of cookies).
  • Con­trac­tu­al ser­vices and support.
  • Man­ag­ing and respond­ing to inquiries.

Legal Bases for the Processing

In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, the national data protection regulations may apply in your country or in our country of residence or domicile.

  • Con­sent (Arti­cle 6 (1) (a) GDPR) – The data sub­ject has giv­en con­sent to the pro­cess­ing of his or her per­son­al data for one or more spe­cif­ic purposes.
  • Per­for­mance of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR) – Per­for­mance of a con­tract to which the data sub­ject is par­ty or in order to take steps at the request of the data sub­ject pri­or to enter­ing into a contract.
  • Com­pli­ance with a legal oblig­a­tion (Arti­cle 6 (1) © GDPR) – Pro­cess­ing is nec­es­sary for com­pli­ance with a legal oblig­a­tion to which the con­troller is subject.
  • Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR) – Pro­cess­ing is nec­es­sary for the pur­pos­es of the legit­i­mate inter­ests pur­sued by the con­troller or by a third par­ty, except where such inter­ests are over­rid­den by the inter­ests or fun­da­men­tal rights and free­doms of the data sub­ject which require pro­tec­tion of per­son­al data.
  • Arti­cle 9 (1)(b) GDPR (job appli­ca­tion process as a pre-con­trac­tu­al or con­trac­tu­al rela­tion­ship) (If spe­cial cat­e­gories of per­son­al data with­in the mean­ing of Arti­cle 9 (1) GDPR (e.g. health data, such as severe­ly hand­i­capped sta­tus or eth­nic ori­gin) are request­ed from appli­cants with­in the frame­work of the appli­ca­tion pro­ce­dure, so that the respon­si­ble per­son or the per­son con­cerned can car­ry out the oblig­a­tions and exer­cis­ing spe­cif­ic rights of the con­troller or of the data sub­ject in the field of employ­ment and social secu­ri­ty and social pro­tec­tion law, their pro­cess­ing shall be car­ried out in accor­dance with Arti­cle 9 (2)(b) GDPR , in the case of the pro­tec­tion of vital inter­ests of appli­cants or oth­er per­sons on the basis of Arti­cle 9 (1)© GDPR or for the pur­pos­es of pre­ven­tive health care or occu­pa­tion­al med­i­cine, for the assess­ment of the employee’s abil­i­ty to work, for med­ical diag­nos­tics, care or treat­ment in the health or social sec­tor or for the admin­is­tra­tion of sys­tems and ser­vices in the health or social sec­tor in accor­dance with Arti­cle 9 (1)(d) GDPR. In the case of a com­mu­ni­ca­tion of spe­cial cat­e­gories of data based on vol­un­tary con­sent, their pro­cess­ing is car­ried out on the basis of Arti­cle 9 (1)(a) GDPR.) – .

Security Precautions

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects’ rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.

SSL encryption (https): In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and Disclosure of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, which includes US processors certified under the “Privacy Shield” or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term “cookies” also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following types and functions of cookies are distinguished:

  • Tem­po­rary cook­ies (also: ses­sion cook­ies): Tem­po­rary cook­ies are delet­ed at the lat­est after a user has left an online ser­vice and closed his browser.
  • Per­ma­nent cook­ies: Per­ma­nent cook­ies remain stored even after clos­ing the brows­er. For exam­ple, the login sta­tus can be saved or pre­ferred con­tent can be dis­played direct­ly when the user vis­its a web­site again. The inter­ests of users who are used for range mea­sure­ment or mar­ket­ing pur­pos­es can also be stored in such a cookie.
  • First-Par­ty-Cook­ies: First-Par­ty-Cook­ies are set by ourselves.
  • Third par­ty cook­ies: Third par­ty cook­ies are main­ly used by adver­tis­ers (so-called third par­ties) to process user information.
  • Nec­es­sary (also: essen­tial) cook­ies: Cook­ies can be nec­es­sary for the oper­a­tion of a web­site (e.g. to save logins or oth­er user inputs or for secu­ri­ty reasons).
  • Sta­tis­tics, mar­ket­ing and per­son­al­i­sa­tion cook­ies: Cook­ies are also gen­er­al­ly used to mea­sure a website’s reach and when a user’s inter­ests or behav­iour (e.g. view­ing cer­tain con­tent, using func­tions, etc.) are stored on indi­vid­ual web­sites in a user pro­file. Such pro­files are used, for exam­ple, to dis­play con­tent to users that cor­re­sponds to their poten­tial inter­ests. This pro­ce­dure is also referred to as “track­ing”, i.e. track­ing the poten­tial inter­ests of users. . If we use cook­ies or “track­ing” tech­nolo­gies, we will inform you sep­a­rate­ly in our pri­va­cy pol­i­cy or in the con­text of obtain­ing consent.

Information on legal basis: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on Withdrawal of consent and objection (Opt-Out): Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke consent (collectively referred to as “opt-out”). You can initially explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com. In addition, you can receive further information on objections in the context of the information on the used service providers and cookies.

Processing Cookie Data on the Basis of Consent: Before we process or have processed data within the context of the usage of cookies, we ask the users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services. Their use is based on our interest and the user’s interest in the expected functionality of our online services.

    • Processed data types: Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
    • Data sub­jects: Users (e.g. web­site vis­i­tors, users of online services).
    • Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR), Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Google Analytics: Google Analytics is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94034, USA. Joint data processing in accordance with Art. 26 GDPR applies, with data processing primarily being performed by Google. The information generated by the cookies about your use of this website will generally be transmitted to a Google server in the USA and stored there. This means that both Google and government bodies in the USA have access to your personal data. Google may use the data for any purpose of its own, such as creating a profile and linking it to other available information.- However, within member states of the European Union or other states party to the European Economic Area Agreement, your IP address will first be abbreviated. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use the generated information on our behalf in order to evaluate your use of the website, to compile reports on website traffic, and to provide us with other services relating to the use of the website and the internet. You may refuse storage of cookies by selecting the appropriate settings on the website or in your browser. Please note, however, that in this case you may not be able to use the full range of functions on this website. You may also prevent Google from collecting and processing the data generated by the cookies relating to your use of the website (including your IP address) by clicking on the following link and downloading and installing the browser plug-in provided: https://tools.google.com/dlpage/gaoptout?hl=en.
For further information on this matter, visit https://tools.google.com/dlpage/gaoptout?hl=en or https://marketingplatform.google.com/intl/en_uk/about/ (general information on Google Analytics and data privacy). Please note that "anonymizeIp();" was added to the Google Analytics code on our website to anonymise IP addresses by deleting the final 8-bit byte.

Facebook Pixel: This website uses the remarketing function “Custom Audiences” provided by Facebook Inc. (“Facebook”). This function makes it possible to show users of our website interest-based ads (“Facebook ads”) when they visit the social network Facebook or any other websites using this function. Our interest in using this function is to show you ads that are relevant to your interests in order to make our website more interesting to you.

Your browser automatically establishes a direct connection with the Facebook server based on the use of this marketing tool. We do not influence the extent and further use of data collected by Facebook through use of this tool and will therefore provide information based on our own level of knowledge: Integration of Facebook Custom Audiences allows Facebook to see that you have accessed the respective page on our website or have clicked one of our ads. If you are registered with a Facebook service, Facebook can associate this visit with your account. Even if you are not registered with Facebook or are not logged in, it is possible for the provider to find out and save your IP address and other identifying features.

Commercial Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfil our contractual obligations, safeguard our rights and for the purposes of the administrative tasks associated with this data and the business-related organisation. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.

Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Consulting: We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as “clients”) in order to provide them with our consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.

Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or by law, or with the consent of the client, we disclose or transfer the client’s data to third parties or agents, such as authorities, courts, subcontractors or in the field of IT, office or comparable services, taking into account the professional requirements.

  • Processed data types: Inven­to­ry data (e.g. names, address­es), Pay­ment Data (e.g. bank details, invoic­es, pay­ment his­to­ry), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tract data (e.g. con­tract object, dura­tion, cus­tomer category).
  • Data sub­jects: Prospec­tive cus­tomers, Busi­ness and con­trac­tu­al partners.
  • Pur­pos­es of Pro­cess­ing: Con­trac­tu­al ser­vices and sup­port, con­tact requests and com­mu­ni­ca­tion, Office and organ­i­sa­tion­al pro­ce­dures, Man­ag­ing and respond­ing to inquiries.
  • Legal Basis: Per­for­mance of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR), Com­pli­ance with a legal oblig­a­tion (Arti­cle 6 (1) © GDPR), Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Contacting us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.

The response to contact enquiries within the framework of contractual or pre-contractual relationships is made in order to fulfil our contractual obligations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.

  • Processed data types: Inven­to­ry data (e.g. names, address­es), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­tographs, videos).
  • Data sub­jects: Com­mu­ni­ca­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Pur­pos­es of Pro­cess­ing: con­tact requests and communication.
  • Legal Basis: Per­for­mance of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR), Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Job Application Process

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.

In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.

If provided, applicants can send us their applications using an online form. Applicants can also send us their applications via email. However, please note that emails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.

Processing of special categories of data: If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his/her rights arising from labour law and social security and social protection law and fulfil his/her duties in this regard, their processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.

Erasure of data: In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

  • Processed data types: Job appli­cant details (e.g. Per­son­al data, postal and con­tact address­es and the doc­u­ments per­tain­ing to the appli­ca­tion and the infor­ma­tion con­tained there­in, such as cov­er let­ter, cur­ricu­lum vitae, cer­tifi­cates, etc., as well as oth­er infor­ma­tion on the per­son or qual­i­fi­ca­tions of appli­cants pro­vid­ed with regard to a spe­cif­ic job or vol­un­tar­i­ly by applicants).
  • Data sub­jects: Job applicants.
  • Pur­pos­es of Pro­cess­ing: Job Appli­ca­tion Process (Estab­lish­ment and pos­si­ble lat­er exe­cu­tion as well as pos­si­ble lat­er ter­mi­na­tion of the employ­ment relationship.).
  • Legal Basis: Arti­cle 9 (1)(b) GDPR (job appli­ca­tion process as a pre-con­trac­tu­al or con­trac­tu­al rela­tion­ship) (If spe­cial cat­e­gories of per­son­al data with­in the mean­ing of Arti­cle 9 (1) GDPR (e.g. health data, such as severe­ly hand­i­capped sta­tus or eth­nic ori­gin) are request­ed from appli­cants with­in the frame­work of the appli­ca­tion pro­ce­dure, so that the respon­si­ble per­son or the per­son con­cerned can car­ry out the oblig­a­tions and exer­cis­ing spe­cif­ic rights of the con­troller or of the data sub­ject in the field of employ­ment and social secu­ri­ty and social pro­tec­tion law, their pro­cess­ing shall be car­ried out in accor­dance with Arti­cle 9 (2)(b) GDPR , in the case of the pro­tec­tion of vital inter­ests of appli­cants or oth­er per­sons on the basis of Arti­cle 9 (1)© GDPR or for the pur­pos­es of pre­ven­tive health care or occu­pa­tion­al med­i­cine, for the assess­ment of the employee’s abil­i­ty to work, for med­ical diag­nos­tics, care or treat­ment in the health or social sec­tor or for the admin­is­tra­tion of sys­tems and ser­vices in the health or social sec­tor in accor­dance with Arti­cle 9 (1)(d) GDPR. In the case of a com­mu­ni­ca­tion of spe­cial cat­e­gories of data based on vol­un­tary con­sent, their pro­cess­ing is car­ried out on the basis of Arti­cle 9 (1)(a) GDPR.).

Cloud Services

We use Internet-accessible software services (so-called “cloud services”, also referred to as “Software as a Service”) provided on the servers of its providers for the following purposes: document storage and administration, calendar management, e-mail delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information, as well as chats and participation in audio and video conferences.

Within this framework, personal data may be processed and stored on the provider’s servers insofar as this data is part of communication processes with us or is otherwise processed by us in accordance with this privacy policy. This data may include in particular master data and contact data of data subjects, data on processes, contracts, other proceedings and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes.

If we use cloud services to provide documents and content to other users or publicly accessible websites, forms, etc., providers may store cookies on users’ devices for web analysis or to remember user settings (e.g. in the case of media control).

Information on legal basis – If we ask for permission to use cloud services, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes).

  • Processed data types: Inven­to­ry data (e.g. names, address­es), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­tographs, videos), Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Data sub­jects: Cus­tomers, Employ­ees (e.g. Employ­ees, job appli­cants), Prospec­tive cus­tomers, Com­mu­ni­ca­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Pur­pos­es of Pro­cess­ing: Office and organ­i­sa­tion­al procedures.
  • Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR), Per­for­mance of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR), Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Services and service providers being used:

Onlinemarketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Data sub­jects: Users (e.g. web­site vis­i­tors, users of online ser­vices), Prospec­tive customers.
  • Pur­pos­es of Pro­cess­ing: Tar­get­ing (e.g. pro­fil­ing based on inter­ests and behav­iour, use of cook­ies), Remar­ket­ing, Con­ver­sion Track­ing, Inter­est-based and behav­ioral mar­ket­ing, Pro­fil­ing (Cre­at­ing user pro­files), Con­ver­sion track­ing (Mea­sure­ment of the effec­tive­ness of mar­ket­ing activ­i­ties), Web Ana­lyt­ics (e.g. access sta­tis­tics, recog­ni­tion of return­ing visitors).
  • Secu­ri­ty mea­sures: IP Mask­ing (Pseu­do­nymiza­tion of the IP address).
  • Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR), Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).
  • Opt-Out: We refer to the pri­va­cy poli­cies of the respec­tive ser­vice providers and the pos­si­bil­i­ties for objec­tion (so-called “opt-out”). If no explic­it opt-out option has been spec­i­fied, it is pos­si­ble to deac­ti­vate cook­ies in the set­tings of your brows­er. How­ev­er, this may restrict the func­tions of our online offer. We there­fore rec­om­mend the fol­low­ing addi­tion­al opt-out options, which are offered col­lec­tive­ly for each area: a) Europe: https://www.youronlinechoices.eu. b) Cana­da: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-region­al: http://optout.aboutads.info.

Services and service providers being used:

Profiles in Social Networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights. With regard to US providers certified under the Privacy Shield or offering comparable guarantees of a secure level of data protection, we would like to point out that they thereby commit themselves to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behavior and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networks or will become members later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Also, in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

  • Processed data types: Inven­to­ry data (e.g. names, address­es), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­tographs, videos), Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Data sub­jects: Users (e.g. web­site vis­i­tors, users of online services).
  • Pur­pos­es of Pro­cess­ing: con­tact requests and com­mu­ni­ca­tion, Tar­get­ing (e.g. pro­fil­ing based on inter­ests and behav­iour, use of cook­ies), Remar­ket­ing, Web Ana­lyt­ics (e.g. access sta­tis­tics, recog­ni­tion of return­ing visitors).
  • Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR).

Services and service providers being used:

Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “Content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.g. web­sites vis­it­ed, inter­est in con­tent, access times), Meta/communication data (e.g. device infor­ma­tion, IP address­es), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­tographs, videos), Inven­to­ry data (e.g. names, addresses).
  • Data sub­jects: Users (e.g. web­site vis­i­tors, users of online ser­vices), Com­mu­ni­ca­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Pur­pos­es of Pro­cess­ing: Pro­vi­sion of our online ser­vices and usabil­i­ty, Con­trac­tu­al ser­vices and sup­port, con­tact requests and com­mu­ni­ca­tion, Direct mar­ket­ing (e.g. by e‑mail or postal), Tar­get­ing (e.g. pro­fil­ing based on inter­ests and behav­iour, use of cook­ies), Inter­est-based and behav­ioral mar­ket­ing, Pro­fil­ing (Cre­at­ing user pro­files), Secu­ri­ty mea­sures, Man­ag­ing and respond­ing to inquiries.
  • Legal Basis: Legit­i­mate Inter­ests (Arti­cle 6 (1) (f) GDPR), Con­sent (Arti­cle 6 (1) (a) GDPR), Per­for­mance of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR).

Services and service providers being used:

Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the erasure of personal data can also be found in the individual data protection notices of this privacy policy.

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.

Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:

  • Right to Object: You have the right, on grounds aris­ing from your par­tic­u­lar sit­u­a­tion, to object at any time to the pro­cess­ing of your per­son­al data which is based on let­ter (e) or (f) of Arti­cle 6(1) GDPR , includ­ing pro­fil­ing based on those provisions.

Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.

  • Right of with­draw­al for con­sents: You have the right to revoke con­sents at any time.
  • Right of access: You have the right to request con­fir­ma­tion as to whether the data in ques­tion will be processed and to be informed of this data and to receive fur­ther infor­ma­tion and a copy of the data in accor­dance with the pro­vi­sions of the law.
  • Right to rec­ti­fi­ca­tion: You have the right, in accor­dance with the law, to request the com­ple­tion of the data con­cern­ing you or the rec­ti­fi­ca­tion of the incor­rect data con­cern­ing you.
  • Right to Era­sure and Right to Restric­tion of Pro­cess­ing: In accor­dance with the statu­to­ry pro­vi­sions, you have the right to demand that the rel­e­vant data be erased imme­di­ate­ly or, alter­na­tive­ly, to demand that the pro­cess­ing of the data be restrict­ed in accor­dance with the statu­to­ry provisions.
  • Right to data porta­bil­i­ty: You have the right to receive data con­cern­ing you which you have pro­vid­ed to us in a struc­tured, com­mon and machine-read­able for­mat in accor­dance with the legal require­ments, or to request its trans­mis­sion to anoth­er controller.
  • Com­plaint to the super­vi­so­ry author­i­ty: You also have the right, under the con­di­tions laid down by law, to lodge a com­plaint with a super­vi­so­ry author­i­ty, in par­tic­u­lar in the Mem­ber State of your habit­u­al res­i­dence, place of work or place of the alleged infringe­ment if you con­sid­er that the pro­cess­ing of per­son­al data relat­ing to you infringes the GDPR.

Terminology and Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of comprehension. The terms are sorted alphabetically.

  • Con­troller: “Con­troller” means the nat­ur­al or legal per­son, pub­lic author­i­ty, agency or oth­er body which, alone or joint­ly with oth­ers, deter­mines the pur­pos­es and means of the pro­cess­ing of per­son­al data.
  • Con­ver­sion Track­ing: “Con­ver­sion Track­ing” refers to a pro­ce­dure by which the effec­tive­ness of mar­ket­ing mea­sures can be deter­mined. As a rule, a cook­ie is stored on the devices of the users with­in the web­sites on which the mar­ket­ing mea­sures are car­ried out and then called up again on the tar­get web­site (e.g. this enables us to track whether the ads we placed on oth­er web­sites were successful).
  • Con­ver­sion track­ing: Con­ver­sion track­ing is a method used to eval­u­ate the effec­tive­ness of mar­ket­ing mea­sures. For this pur­pose, a cook­ie is usu­al­ly stored on the devices of the users with­in the web­sites on which the mar­ket­ing mea­sures take place and then called up again on the tar­get web­site (e.g. we can thus trace whether the adver­tise­ments placed by us on oth­er web­sites were successful).
  • IP Mask­ing: IP mask­ing is a method by which the last octet, i.e. the last two num­bers of an IP address, are delet­ed so that the IP address alone can no longer be used to unique­ly iden­ti­fy a per­son. IP mask­ing is there­fore a means of pseu­do­nymiz­ing pro­cess­ing meth­ods, par­tic­u­lar­ly in online marketing.
  • Inter­est-based and behav­ioral mar­ket­ing: Inter­est-relat­ed and/or behav­iour-relat­ed mar­ket­ing is the term used when poten­tial user inter­est in adver­tise­ments and oth­er con­tent is pre­dict­ed if pos­si­ble. This is done on the basis of infor­ma­tion on the pre­vi­ous behav­iour of users (e.g. vis­it­ing and stay­ing on cer­tain web­sites, pur­chas­ing behav­iour or inter­ac­tion with oth­er users), which is stored in a so-called pro­file. For these pur­pos­es cook­ies are usu­al­ly used.
  • Per­son­al Data: “per­son­al data” means any infor­ma­tion relat­ing to an iden­ti­fied or iden­ti­fi­able nat­ur­al per­son (“data sub­ject”); an iden­ti­fi­able nat­ur­al per­son is one who can be iden­ti­fied, direct­ly or indi­rect­ly, in par­tic­u­lar by ref­er­ence to an iden­ti­fi­er such as a name, an iden­ti­fi­ca­tion num­ber, loca­tion data, an online iden­ti­fi­er or to one or more fac­tors spe­cif­ic to the phys­i­cal, phys­i­o­log­i­cal, genet­ic, men­tal, eco­nom­ic, cul­tur­al or social iden­ti­ty of that nat­ur­al person.
  • Pro­cess­ing: The term “pro­cess­ing” cov­ers a wide range and prac­ti­cal­ly every han­dling of data, be it col­lec­tion, eval­u­a­tion, stor­age, trans­mis­sion or erasure.
  • Pro­fil­ing: “Pro­fil­ing” means any auto­mat­ed pro­cess­ing of per­son­al data con­sist­ing in the use of such per­son­al data to ana­lyze, eval­u­ate or pre­dict cer­tain per­son­al aspects relat­ing to a nat­ur­al per­son (depend­ing on the type of pro­fil­ing, this includes infor­ma­tion regard­ing age, gen­der, loca­tion and move­ment data, inter­ac­tion with web­sites and their con­tents, shop­ping behav­iour, social inter­ac­tions with oth­er peo­ple) (e.g. inter­ests in cer­tain con­tents or prod­ucts, click behav­iour on a web­site or the loca­tion). Cook­ies and web bea­cons are often used for pro­fil­ing purposes.
  • Remar­ket­ing: Remar­ket­ing” or “retar­get­ing” is the term used, for exam­ple, to indi­cate for adver­tis­ing pur­pos­es which prod­ucts a user is inter­est­ed in on a web­site in order to remind the user of these prod­ucts on oth­er web­sites, e.g. in advertisements.
  • Tar­get­ing: Track­ing” is the term used when the behav­iour of users can be traced across sev­er­al web­sites. As a rule, behav­ior and inter­est infor­ma­tion with regard to the web­sites used is stored in cook­ies or on the servers of the track­ing tech­nol­o­gy providers (so-called pro­fil­ing). This infor­ma­tion can then be used, for exam­ple, to dis­play adver­tise­ments to users pre­sum­ably cor­re­spond­ing to their interests.
  • Web Ana­lyt­ics: Web Ana­lyt­ics serves the eval­u­a­tion of vis­i­tor traf­fic of online ser­vices and can deter­mine their behav­ior or inter­ests in cer­tain infor­ma­tion, such as con­tent of web­sites. With the help of web ana­lyt­ics, web­site own­ers, for exam­ple, can rec­og­nize at what time vis­i­tors vis­it their web­site and what con­tent they are inter­est­ed in. This allows them, for exam­ple, to opti­mize the con­tent of the web­site to bet­ter meet the needs of their vis­i­tors. For pur­pos­es of web ana­lyt­ics, pseu­do­ny­mous cook­ies and web bea­cons are fre­quent­ly used in order to rec­og­nize return­ing vis­i­tors and thus obtain more pre­cise analy­ses of the use of an online service.