Pri­va­cy Notice

Pro­norm Ein­bauk­üchen GmbH Pri­va­cy Notice

Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as ” data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).

The terms used are not gender-specific.

Last Update: 27nd April 2020

Table of contents

  • Pre­am­ble
  • Con­trol­ler
  • Over­view of pro­ces­sing operations
  • Legal Bases for the Processing
  • Secu­ri­ty Precautions
  • Trans­mis­si­on and Dis­clo­su­re of Per­so­nal Data
  • Data Pro­ces­sing in Third Countries
  • Use of Cookies
  • Com­mer­ci­al Services
  • Con­tac­ting us
  • Job Appli­ca­ti­on Process
  • Cloud Ser­vi­ces
  • Onli­ne­mar­ke­ting
  • Pro­fi­les in Soci­al Networks
  • Plu­gins and embed­ded func­ti­ons and content
  • Era­su­re of data
  • Chan­ges and Upda­tes to the Pri­va­cy Policy
  • Rights of Data Subjects
  • Ter­mi­no­lo­gy and Definitions

Controller

pronorm Einbauküchen GmbH

Höferfeld 5-7

32602 Vlotho

Authorised representatives: represented by managing directors Thorsten Gösling and Roger Klinkenberg

E-Mail address: info@pronorm.de

Tel.: +49 (0)5733 - 979-0

 

Overview of processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

  • Inven­to­ry data (e.g. names, addresses).
  • Job appli­cant details (e.g. Per­so­nal data, postal and con­tact addres­ses and the docu­ments per­tai­ning to the appli­ca­ti­on and the infor­ma­ti­on con­tai­ned the­rein, such as cover let­ter, cur­ri­cu­lum vitae, cer­ti­fi­ca­tes, etc., as well as other infor­ma­ti­on on the per­son or qua­li­fi­ca­ti­ons of appli­cants pro­vi­ded with regard to a spe­ci­fic job or volun­ta­ri­ly by applicants).
  • Con­tent data (e.g. text input, pho­to­graphs, videos).
  • Con­tact data (e.g. e‑mail, telep­ho­ne numbers).
  • Meta/communication data (e.g. devi­ce infor­ma­ti­on, IP addresses).
  • Usa­ge data (e.g. web­si­tes visi­ted, inte­rest in con­tent, access times).
  • Con­tract data (e.g. con­tract object, dura­ti­on, cus­to­mer category).
  • Pay­ment Data (e.g. bank details, invoi­ces, pay­ment history).

Categories of Data Subjects

  • Employ­ees (e.g. Employ­ees, job applicants).
  • Job appli­cants.
  • Busi­ness and con­trac­tu­al partners.
  • Pro­spec­ti­ve customers.
  • Com­mu­ni­ca­ti­on part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Cus­to­mers.
  • Users (e.g. web­si­te visi­tors, users of onli­ne services).

Purposes of Processing

  • Pro­vi­si­on of our onli­ne ser­vi­ces and usability.
  • Con­ver­si­on Tracking.
  • Job Appli­ca­ti­on Pro­cess (Esta­blish­ment and pos­si­ble later exe­cu­ti­on as well as pos­si­ble later ter­mi­na­ti­on of the employ­ment relationship.).
  • Offi­ce and orga­ni­sa­ti­o­nal procedures.
  • Direct mar­ke­ting (e.g. by e‑mail or postal).
  • Feed­back (e.g. col­lec­ting feed­back via onli­ne form).
  • Inte­rest-based and beha­vi­o­ral marketing.
  • con­tact requests and communication.
  • Con­ver­si­on trac­king (Mea­sure­ment of the effec­ti­ve­ness of mar­ke­ting activities).
  • Pro­fi­ling (Cre­a­ting user profiles).
  • Remar­ke­ting.
  • Web Ana­ly­tics (e.g. access sta­tis­tics, recog­ni­ti­on of returning visitors).
  • Secu­ri­ty measures.
  • Tar­ge­ting (e.g. pro­fi­ling based on inte­rests and beha­vi­our, use of cookies).
  • Con­trac­tu­al ser­vi­ces and support.
  • Mana­ging and res­pon­ding to inquiries.

Legal Bases for the Processing

In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, the national data protection regulations may apply in your country or in our country of residence or domicile.

  • Con­sent (Arti­cle 6 (1) (a) GDPR) – The data sub­ject has given con­sent to the pro­ces­sing of his or her per­so­nal data for one or more spe­ci­fic purposes.
  • Per­for­man­ce of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR) – Per­for­man­ce of a con­tract to which the data sub­ject is par­ty or in order to take steps at the request of the data sub­ject pri­or to ente­ring into a contract.
  • Com­pli­an­ce with a legal obli­ga­ti­on (Arti­cle 6 (1) © GDPR) – Pro­ces­sing is neces­sa­ry for com­pli­an­ce with a legal obli­ga­ti­on to which the con­trol­ler is subject.
  • Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR) – Pro­ces­sing is neces­sa­ry for the pur­po­ses of the legi­ti­ma­te inte­rests pur­sued by the con­trol­ler or by a third par­ty, except whe­re such inte­rests are over­rid­den by the inte­rests or fun­da­men­tal rights and free­doms of the data sub­ject which requi­re pro­tec­ti­on of per­so­nal data.
  • Arti­cle 9 (1)(b) GDPR (job appli­ca­ti­on pro­cess as a pre-con­trac­tu­al or con­trac­tu­al rela­ti­ons­hip) (If spe­ci­al cate­go­ries of per­so­nal data within the mea­ning of Arti­cle 9 (1) GDPR (e.g. health data, such as severe­ly han­di­cap­ped sta­tus or eth­nic ori­gin) are requested from appli­cants within the fra­me­work of the appli­ca­ti­on pro­ce­du­re, so that the res­pon­si­ble per­son or the per­son con­cerned can car­ry out the obli­ga­ti­ons and exer­ci­sing spe­ci­fic rights of the con­trol­ler or of the data sub­ject in the field of employ­ment and soci­al secu­ri­ty and soci­al pro­tec­ti­on law, their pro­ces­sing shall be car­ried out in accor­dan­ce with Arti­cle 9 (2)(b) GDPR , in the case of the pro­tec­ti­on of vital inte­rests of appli­cants or other per­sons on the basis of Arti­cle 9 (1)© GDPR or for the pur­po­ses of pre­ven­ti­ve health care or occu­pa­ti­o­nal medi­ci­ne, for the assess­ment of the employee’s abi­li­ty to work, for medi­cal dia­gnos­tics, care or tre­at­ment in the health or soci­al sec­tor or for the admi­ni­stra­ti­on of sys­tems and ser­vi­ces in the health or soci­al sec­tor in accor­dan­ce with Arti­cle 9 (1)(d) GDPR. In the case of a com­mu­ni­ca­ti­on of spe­ci­al cate­go­ries of data based on volun­ta­ry con­sent, their pro­ces­sing is car­ried out on the basis of Arti­cle 9 (1)(a) GDPR.) – .

Security Precautions

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects’ rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.

SSL encryption (https): In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and Disclosure of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, which includes US processors certified under the “Privacy Shield” or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term “cookies” also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following types and functions of cookies are distinguished:

  • Tem­po­ra­ry coo­kies (also: ses­si­on coo­kies): Tem­po­ra­ry coo­kies are dele­ted at the latest after a user has left an onli­ne ser­vi­ce and clo­sed his browser.
  • Per­ma­nent coo­kies: Per­ma­nent coo­kies remain sto­red even after clo­sing the brow­ser. For example, the login sta­tus can be saved or pre­fer­red con­tent can be dis­play­ed direct­ly when the user visits a web­si­te again. The inte­rests of users who are used for ran­ge mea­sure­ment or mar­ke­ting pur­po­ses can also be sto­red in such a cookie.
  • First-Par­ty-Coo­kies: First-Par­ty-Coo­kies are set by ourselves.
  • Third par­ty coo­kies: Third par­ty coo­kies are main­ly used by adver­ti­sers (so-cal­l­ed third par­ties) to pro­cess user information.
  • Neces­sa­ry (also: essen­ti­al) coo­kies: Coo­kies can be neces­sa­ry for the ope­ra­ti­on of a web­si­te (e.g. to save logins or other user inputs or for secu­ri­ty reasons).
  • Sta­tis­tics, mar­ke­ting and per­so­na­li­sa­ti­on coo­kies: Coo­kies are also gener­al­ly used to mea­su­re a website’s reach and when a user’s inte­rests or beha­vi­our (e.g. vie­wing cer­tain con­tent, using func­ti­ons, etc.) are sto­red on indi­vi­du­al web­si­tes in a user pro­fi­le. Such pro­fi­les are used, for example, to dis­play con­tent to users that cor­res­ponds to their poten­ti­al inte­rests. This pro­ce­du­re is also refer­red to as “trac­king”, i.e. trac­king the poten­ti­al inte­rests of users. . If we use coo­kies or “trac­king” tech­no­lo­gies, we will inform you sepa­ra­te­ly in our pri­va­cy poli­cy or in the con­text of obtai­ning consent.

Information on legal basis: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on Withdrawal of consent and objection (Opt-Out): Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke consent (collectively referred to as “opt-out”). You can initially explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com. In addition, you can receive further information on objections in the context of the information on the used service providers and cookies.

Processing Cookie Data on the Basis of Consent: Before we process or have processed data within the context of the usage of cookies, we ask the users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services. Their use is based on our interest and the user’s interest in the expected functionality of our online services.

    • Pro­ces­sed data types: Usa­ge data (e.g. web­si­tes visi­ted, inte­rest in con­tent, access times), Meta/communication data (e.g. devi­ce infor­ma­ti­on, IP addresses).
    • Data sub­jects: Users (e.g. web­si­te visi­tors, users of onli­ne services).
    • Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR), Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR).

Google Analytics: Google Analytics is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94034, USA. Joint data processing in accordance with Art. 26 GDPR applies, with data processing primarily being performed by Google. The information generated by the cookies about your use of this website will generally be transmitted to a Google server in the USA and stored there. This means that both Google and government bodies in the USA have access to your personal data. Google may use the data for any purpose of its own, such as creating a profile and linking it to other available information.- However, within member states of the European Union or other states party to the European Economic Area Agreement, your IP address will first be abbreviated. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use the generated information on our behalf in order to evaluate your use of the website, to compile reports on website traffic, and to provide us with other services relating to the use of the website and the internet. You may refuse storage of cookies by selecting the appropriate settings on the website or in your browser. Please note, however, that in this case you may not be able to use the full range of functions on this website. You may also prevent Google from collecting and processing the data generated by the cookies relating to your use of the website (including your IP address) by clicking on the following link and downloading and installing the browser plug-in provided: https://tools.google.com/dlpage/gaoptout?hl=en.
For further information on this matter, visit https://tools.google.com/dlpage/gaoptout?hl=en or https://marketingplatform.google.com/intl/en_uk/about/ (general information on Google Analytics and data privacy). Please note that "anonymizeIp();" was added to the Google Analytics code on our website to anonymise IP addresses by deleting the final 8-bit byte.

Facebook Pixel: This website uses the remarketing function “Custom Audiences” provided by Facebook Inc. (“Facebook”). This function makes it possible to show users of our website interest-based ads (“Facebook ads”) when they visit the social network Facebook or any other websites using this function. Our interest in using this function is to show you ads that are relevant to your interests in order to make our website more interesting to you.

Your browser automatically establishes a direct connection with the Facebook server based on the use of this marketing tool. We do not influence the extent and further use of data collected by Facebook through use of this tool and will therefore provide information based on our own level of knowledge: Integration of Facebook Custom Audiences allows Facebook to see that you have accessed the respective page on our website or have clicked one of our ads. If you are registered with a Facebook service, Facebook can associate this visit with your account. Even if you are not registered with Facebook or are not logged in, it is possible for the provider to find out and save your IP address and other identifying features.

Commercial Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfil our contractual obligations, safeguard our rights and for the purposes of the administrative tasks associated with this data and the business-related organisation. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.

Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Consulting: We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as “clients”) in order to provide them with our consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.

Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or by law, or with the consent of the client, we disclose or transfer the client’s data to third parties or agents, such as authorities, courts, subcontractors or in the field of IT, office or comparable services, taking into account the professional requirements.

  • Pro­ces­sed data types: Inven­to­ry data (e.g. names, addres­ses), Pay­ment Data (e.g. bank details, invoi­ces, pay­ment his­to­ry), Con­tact data (e.g. e‑mail, telep­ho­ne num­bers), Con­tract data (e.g. con­tract object, dura­ti­on, cus­to­mer category).
  • Data sub­jects: Pro­spec­ti­ve cus­to­mers, Busi­ness and con­trac­tu­al partners.
  • Pur­po­ses of Pro­ces­sing: Con­trac­tu­al ser­vi­ces and sup­port, con­tact requests and com­mu­ni­ca­ti­on, Offi­ce and orga­ni­sa­ti­o­nal pro­ce­du­res, Mana­ging and res­pon­ding to inquiries.
  • Legal Basis: Per­for­man­ce of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR), Com­pli­an­ce with a legal obli­ga­ti­on (Arti­cle 6 (1) © GDPR), Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR).

Contacting us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.

The response to contact enquiries within the framework of contractual or pre-contractual relationships is made in order to fulfil our contractual obligations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.

  • Pro­ces­sed data types: Inven­to­ry data (e.g. names, addres­ses), Con­tact data (e.g. e‑mail, telep­ho­ne num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos).
  • Data sub­jects: Com­mu­ni­ca­ti­on part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Pur­po­ses of Pro­ces­sing: con­tact requests and communication.
  • Legal Basis: Per­for­man­ce of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR), Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR).

Job Application Process

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.

In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.

If provided, applicants can send us their applications using an online form. Applicants can also send us their applications via email. However, please note that emails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.

Processing of special categories of data: If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his/her rights arising from labour law and social security and social protection law and fulfil his/her duties in this regard, their processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.

Erasure of data: In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

  • Pro­ces­sed data types: Job appli­cant details (e.g. Per­so­nal data, postal and con­tact addres­ses and the docu­ments per­tai­ning to the appli­ca­ti­on and the infor­ma­ti­on con­tai­ned the­rein, such as cover let­ter, cur­ri­cu­lum vitae, cer­ti­fi­ca­tes, etc., as well as other infor­ma­ti­on on the per­son or qua­li­fi­ca­ti­ons of appli­cants pro­vi­ded with regard to a spe­ci­fic job or volun­ta­ri­ly by applicants).
  • Data sub­jects: Job applicants.
  • Pur­po­ses of Pro­ces­sing: Job Appli­ca­ti­on Pro­cess (Esta­blish­ment and pos­si­ble later exe­cu­ti­on as well as pos­si­ble later ter­mi­na­ti­on of the employ­ment relationship.).
  • Legal Basis: Arti­cle 9 (1)(b) GDPR (job appli­ca­ti­on pro­cess as a pre-con­trac­tu­al or con­trac­tu­al rela­ti­ons­hip) (If spe­ci­al cate­go­ries of per­so­nal data within the mea­ning of Arti­cle 9 (1) GDPR (e.g. health data, such as severe­ly han­di­cap­ped sta­tus or eth­nic ori­gin) are requested from appli­cants within the fra­me­work of the appli­ca­ti­on pro­ce­du­re, so that the res­pon­si­ble per­son or the per­son con­cerned can car­ry out the obli­ga­ti­ons and exer­ci­sing spe­ci­fic rights of the con­trol­ler or of the data sub­ject in the field of employ­ment and soci­al secu­ri­ty and soci­al pro­tec­ti­on law, their pro­ces­sing shall be car­ried out in accor­dan­ce with Arti­cle 9 (2)(b) GDPR , in the case of the pro­tec­ti­on of vital inte­rests of appli­cants or other per­sons on the basis of Arti­cle 9 (1)© GDPR or for the pur­po­ses of pre­ven­ti­ve health care or occu­pa­ti­o­nal medi­ci­ne, for the assess­ment of the employee’s abi­li­ty to work, for medi­cal dia­gnos­tics, care or tre­at­ment in the health or soci­al sec­tor or for the admi­ni­stra­ti­on of sys­tems and ser­vi­ces in the health or soci­al sec­tor in accor­dan­ce with Arti­cle 9 (1)(d) GDPR. In the case of a com­mu­ni­ca­ti­on of spe­ci­al cate­go­ries of data based on volun­ta­ry con­sent, their pro­ces­sing is car­ried out on the basis of Arti­cle 9 (1)(a) GDPR.).

Cloud Services

We use Internet-accessible software services (so-called “cloud services”, also referred to as “Software as a Service”) provided on the servers of its providers for the following purposes: document storage and administration, calendar management, e-mail delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information, as well as chats and participation in audio and video conferences.

Within this framework, personal data may be processed and stored on the provider’s servers insofar as this data is part of communication processes with us or is otherwise processed by us in accordance with this privacy policy. This data may include in particular master data and contact data of data subjects, data on processes, contracts, other proceedings and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes.

If we use cloud services to provide documents and content to other users or publicly accessible websites, forms, etc., providers may store cookies on users’ devices for web analysis or to remember user settings (e.g. in the case of media control).

Information on legal basis – If we ask for permission to use cloud services, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes).

  • Pro­ces­sed data types: Inven­to­ry data (e.g. names, addres­ses), Con­tact data (e.g. e‑mail, telep­ho­ne num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos), Usa­ge data (e.g. web­si­tes visi­ted, inte­rest in con­tent, access times), Meta/communication data (e.g. devi­ce infor­ma­ti­on, IP addresses).
  • Data sub­jects: Cus­to­mers, Employ­ees (e.g. Employ­ees, job appli­cants), Pro­spec­ti­ve cus­to­mers, Com­mu­ni­ca­ti­on part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Pur­po­ses of Pro­ces­sing: Offi­ce and orga­ni­sa­ti­o­nal procedures.
  • Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR), Per­for­man­ce of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR), Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR).

Services and service providers being used:

Onlinemarketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Pro­ces­sed data types: Usa­ge data (e.g. web­si­tes visi­ted, inte­rest in con­tent, access times), Meta/communication data (e.g. devi­ce infor­ma­ti­on, IP addresses).
  • Data sub­jects: Users (e.g. web­si­te visi­tors, users of onli­ne ser­vi­ces), Pro­spec­ti­ve customers.
  • Pur­po­ses of Pro­ces­sing: Tar­ge­ting (e.g. pro­fi­ling based on inte­rests and beha­vi­our, use of coo­kies), Remar­ke­ting, Con­ver­si­on Trac­king, Inte­rest-based and beha­vi­o­ral mar­ke­ting, Pro­fi­ling (Cre­a­ting user pro­fi­les), Con­ver­si­on trac­king (Mea­sure­ment of the effec­ti­ve­ness of mar­ke­ting acti­vi­ties), Web Ana­ly­tics (e.g. access sta­tis­tics, recog­ni­ti­on of returning visitors).
  • Secu­ri­ty mea­su­res: IP Mas­king (Pseu­do­ny­mi­za­ti­on of the IP address).
  • Legal Basis: Con­sent (Arti­cle 6 (1) (a) GDPR), Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR).
  • Opt-Out: We refer to the pri­va­cy poli­cies of the res­pec­ti­ve ser­vi­ce pro­vi­ders and the pos­si­bi­li­ties for objec­ti­on (so-cal­l­ed “opt-out”). If no expli­cit opt-out opti­on has been spe­ci­fied, it is pos­si­ble to deac­ti­va­te coo­kies in the set­tings of your brow­ser. Howe­ver, this may restrict the func­ti­ons of our onli­ne offer. We the­re­fo­re recom­mend the fol­lo­wing addi­ti­o­nal opt-out opti­ons, which are offe­red col­lec­ti­ve­ly for each area: a) Euro­pe: https://www.youronlinechoices.eu. b) Cana­da: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regi­o­nal: http://optout.aboutads.info.

Services and service providers being used:

Profiles in Social Networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights. With regard to US providers certified under the Privacy Shield or offering comparable guarantees of a secure level of data protection, we would like to point out that they thereby commit themselves to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behavior and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networks or will become members later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Also, in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

  • Pro­ces­sed data types: Inven­to­ry data (e.g. names, addres­ses), Con­tact data (e.g. e‑mail, telep­ho­ne num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos), Usa­ge data (e.g. web­si­tes visi­ted, inte­rest in con­tent, access times), Meta/communication data (e.g. devi­ce infor­ma­ti­on, IP addresses).
  • Data sub­jects: Users (e.g. web­si­te visi­tors, users of onli­ne services).
  • Pur­po­ses of Pro­ces­sing: con­tact requests and com­mu­ni­ca­ti­on, Tar­ge­ting (e.g. pro­fi­ling based on inte­rests and beha­vi­our, use of coo­kies), Remar­ke­ting, Web Ana­ly­tics (e.g. access sta­tis­tics, recog­ni­ti­on of returning visitors).
  • Legal Basis: Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR).

Services and service providers being used:

Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “Content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.

  • Pro­ces­sed data types: Usa­ge data (e.g. web­si­tes visi­ted, inte­rest in con­tent, access times), Meta/communication data (e.g. devi­ce infor­ma­ti­on, IP addres­ses), Con­tact data (e.g. e‑mail, telep­ho­ne num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos), Inven­to­ry data (e.g. names, addresses).
  • Data sub­jects: Users (e.g. web­si­te visi­tors, users of onli­ne ser­vi­ces), Com­mu­ni­ca­ti­on part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Pur­po­ses of Pro­ces­sing: Pro­vi­si­on of our onli­ne ser­vi­ces and usa­bi­li­ty, Con­trac­tu­al ser­vi­ces and sup­port, con­tact requests and com­mu­ni­ca­ti­on, Direct mar­ke­ting (e.g. by e‑mail or postal), Tar­ge­ting (e.g. pro­fi­ling based on inte­rests and beha­vi­our, use of coo­kies), Inte­rest-based and beha­vi­o­ral mar­ke­ting, Pro­fi­ling (Cre­a­ting user pro­fi­les), Secu­ri­ty mea­su­res, Mana­ging and res­pon­ding to inquiries.
  • Legal Basis: Legi­ti­ma­te Inte­rests (Arti­cle 6 (1) (f) GDPR), Con­sent (Arti­cle 6 (1) (a) GDPR), Per­for­man­ce of a con­tract and pri­or requests (Arti­cle 6 (1) (b) GDPR).

Services and service providers being used:

Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the erasure of personal data can also be found in the individual data protection notices of this privacy policy.

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.

Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:

  • Right to Object: You have the right, on grounds ari­sing from your par­ti­cu­lar situ­a­ti­on, to object at any time to the pro­ces­sing of your per­so­nal data which is based on let­ter (e) or (f) of Arti­cle 6(1) GDPR , inclu­ding pro­fi­ling based on tho­se provisions.

Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.

  • Right of wit­h­dra­wal for con­sents: You have the right to revo­ke con­sents at any time.
  • Right of access: You have the right to request con­fir­ma­ti­on as to whe­ther the data in ques­ti­on will be pro­ces­sed and to be infor­med of this data and to recei­ve fur­ther infor­ma­ti­on and a copy of the data in accor­dan­ce with the pro­vi­si­ons of the law.
  • Right to rec­ti­fi­ca­ti­on: You have the right, in accor­dan­ce with the law, to request the com­ple­ti­on of the data con­cerning you or the rec­ti­fi­ca­ti­on of the incor­rect data con­cerning you.
  • Right to Era­su­re and Right to Restric­ti­on of Pro­ces­sing: In accor­dan­ce with the sta­tu­to­ry pro­vi­si­ons, you have the right to demand that the rele­vant data be era­sed imme­di­a­te­ly or, alter­na­ti­ve­ly, to demand that the pro­ces­sing of the data be restric­ted in accor­dan­ce with the sta­tu­to­ry provisions.
  • Right to data por­ta­bi­li­ty: You have the right to recei­ve data con­cerning you which you have pro­vi­ded to us in a struc­tu­red, com­mon and machi­ne-rea­da­ble for­mat in accor­dan­ce with the legal requi­re­ments, or to request its trans­mis­si­on to ano­ther controller.
  • Com­plaint to the super­vi­so­ry autho­ri­ty: You also have the right, under the con­di­ti­ons laid down by law, to lod­ge a com­plaint with a super­vi­so­ry autho­ri­ty, in par­ti­cu­lar in the Mem­ber Sta­te of your habi­tu­al resi­den­ce, pla­ce of work or pla­ce of the alle­ged infrin­ge­ment if you con­si­der that the pro­ces­sing of per­so­nal data rela­ting to you infrin­ges the GDPR.

Terminology and Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of comprehension. The terms are sorted alphabetically.

  • Con­trol­ler: “Con­trol­ler” means the natu­ral or legal per­son, public autho­ri­ty, agen­cy or other body which, alo­ne or joint­ly with others, deter­mi­nes the pur­po­ses and means of the pro­ces­sing of per­so­nal data.
  • Con­ver­si­on Trac­king: “Con­ver­si­on Trac­king” refers to a pro­ce­du­re by which the effec­ti­ve­ness of mar­ke­ting mea­su­res can be deter­mi­ned. As a rule, a coo­kie is sto­red on the devi­ces of the users within the web­si­tes on which the mar­ke­ting mea­su­res are car­ried out and then cal­l­ed up again on the tar­get web­si­te (e.g. this ena­bles us to track whe­ther the ads we pla­ced on other web­si­tes were successful).
  • Con­ver­si­on trac­king: Con­ver­si­on trac­king is a method used to eva­lu­a­te the effec­ti­ve­ness of mar­ke­ting mea­su­res. For this pur­po­se, a coo­kie is usu­al­ly sto­red on the devi­ces of the users within the web­si­tes on which the mar­ke­ting mea­su­res take pla­ce and then cal­l­ed up again on the tar­get web­si­te (e.g. we can thus tra­ce whe­ther the adver­ti­se­ments pla­ced by us on other web­si­tes were successful).
  • IP Mas­king: IP mas­king is a method by which the last octet, i.e. the last two num­bers of an IP address, are dele­ted so that the IP address alo­ne can no lon­ger be used to uni­que­ly iden­ti­fy a per­son. IP mas­king is the­re­fo­re a means of pseu­do­ny­mi­zing pro­ces­sing methods, par­ti­cu­lar­ly in onli­ne marketing.
  • Inte­rest-based and beha­vi­o­ral mar­ke­ting: Inte­rest-rela­ted and/or beha­vi­our-rela­ted mar­ke­ting is the term used when poten­ti­al user inte­rest in adver­ti­se­ments and other con­tent is pre­dic­ted if pos­si­ble. This is done on the basis of infor­ma­ti­on on the pre­vious beha­vi­our of users (e.g. visi­ting and staying on cer­tain web­si­tes, pur­cha­sing beha­vi­our or inter­ac­ti­on with other users), which is sto­red in a so-cal­l­ed pro­fi­le. For the­se pur­po­ses coo­kies are usu­al­ly used.
  • Per­so­nal Data: “per­so­nal data” means any infor­ma­ti­on rela­ting to an iden­ti­fied or iden­ti­fia­ble natu­ral per­son (“data sub­ject”); an iden­ti­fia­ble natu­ral per­son is one who can be iden­ti­fied, direct­ly or indi­rect­ly, in par­ti­cu­lar by refe­ren­ce to an iden­ti­fier such as a name, an iden­ti­fi­ca­ti­on num­ber, loca­ti­on data, an onli­ne iden­ti­fier or to one or more fac­tors spe­ci­fic to the phy­si­cal, phy­si­o­lo­gi­cal, gene­tic, men­tal, eco­no­mic, cul­tu­ral or soci­al iden­ti­ty of that natu­ral person.
  • Pro­ces­sing: The term “pro­ces­sing” covers a wide ran­ge and prac­ti­cally eve­ry hand­ling of data, be it col­lec­ti­on, eva­lu­a­ti­on, stor­a­ge, trans­mis­si­on or erasure.
  • Pro­fi­ling: “Pro­fi­ling” means any auto­ma­ted pro­ces­sing of per­so­nal data con­sis­ting in the use of such per­so­nal data to ana­ly­ze, eva­lu­a­te or pre­dict cer­tain per­so­nal aspects rela­ting to a natu­ral per­son (depen­ding on the type of pro­fi­ling, this inclu­des infor­ma­ti­on regar­ding age, gen­der, loca­ti­on and move­ment data, inter­ac­ti­on with web­si­tes and their con­tents, shop­ping beha­vi­our, soci­al inter­ac­ti­ons with other peo­p­le) (e.g. inte­rests in cer­tain con­tents or pro­ducts, click beha­vi­our on a web­si­te or the loca­ti­on). Coo­kies and web bea­cons are often used for pro­fi­ling purposes.
  • Remar­ke­ting: Remar­ke­ting” or “retar­ge­ting” is the term used, for example, to indi­ca­te for adver­ti­sing pur­po­ses which pro­ducts a user is inte­rested in on a web­si­te in order to remind the user of the­se pro­ducts on other web­si­tes, e.g. in advertisements.
  • Tar­ge­ting: Trac­king” is the term used when the beha­vi­our of users can be tra­ced across seve­r­al web­si­tes. As a rule, beha­vi­or and inte­rest infor­ma­ti­on with regard to the web­si­tes used is sto­red in coo­kies or on the ser­vers of the trac­king tech­no­lo­gy pro­vi­ders (so-cal­l­ed pro­fi­ling). This infor­ma­ti­on can then be used, for example, to dis­play adver­ti­se­ments to users pre­su­ma­bly cor­res­pon­ding to their interests.
  • Web Ana­ly­tics: Web Ana­ly­tics ser­ves the eva­lu­a­ti­on of visi­tor traf­fic of onli­ne ser­vi­ces and can deter­mi­ne their beha­vi­or or inte­rests in cer­tain infor­ma­ti­on, such as con­tent of web­si­tes. With the help of web ana­ly­tics, web­si­te owners, for example, can recog­ni­ze at what time visi­tors visit their web­si­te and what con­tent they are inte­rested in. This allows them, for example, to opti­mi­ze the con­tent of the web­si­te to bet­ter meet the needs of their visi­tors. For pur­po­ses of web ana­ly­tics, pseu­do­ny­mous coo­kies and web bea­cons are fre­quent­ly used in order to recog­ni­ze returning visi­tors and thus obtain more pre­ci­se ana­ly­ses of the use of an onli­ne service.