Pro­tec­tion des don­nées

Pro­norm Ein­baukü­chen GmbH Pro­tec­tion des don­nées

Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as ” data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).

The terms used are not gender-specific.

Last Update: 27nd April 2020

Table of contents

  • Preamble
  • Control­ler
  • Over­view of pro­ces­sing ope­ra­tions
  • Legal Bases for the Pro­ces­sing
  • Secu­ri­ty Pre­cau­tions
  • Trans­mis­sion and Dis­clo­sure of Per­so­nal Data
  • Data Pro­ces­sing in Third Coun­tries
  • Use of Cookies
  • Com­mer­cial Ser­vices
  • Contac­ting us
  • Job Appli­ca­tion Pro­cess
  • Cloud Ser­vices
  • Onli­ne­mar­ke­ting
  • Pro­files in Social Net­works
  • Plu­gins and embed­ded func­tions and content
  • Era­sure of data
  • Changes and Updates to the Pri­va­cy Poli­cy
  • Rights of Data Sub­jects
  • Ter­mi­no­lo­gy and Defi­ni­tions

Controller

pronorm Einbauküchen GmbH

Höferfeld 5-7

32602 Vlotho

Authorised representatives: represented by managing directors Thorsten Gösling and Roger Klinkenberg

E-Mail address: info@pronorm.de

Tel.: +49 (0)5733 - 979-0

Overview of processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

  • Inven­to­ry data (e.g. names, addresses).
  • Job appli­cant details (e.g. Per­so­nal data, pos­tal and contact addresses and the docu­ments per­tai­ning to the appli­ca­tion and the infor­ma­tion contai­ned the­rein, such as cover let­ter, cur­ri­cu­lum vitae, cer­ti­fi­cates, etc., as well as other infor­ma­tion on the per­son or qua­li­fi­ca­tions of appli­cants pro­vi­ded with regard to a spe­ci­fic job or volun­ta­ri­ly by appli­cants).
  • Content data (e.g. text input, pho­to­graphs, videos).
  • Contact data (e.g. e‑mail, tele­phone num­bers).
  • Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Usage data (e.g. web­sites visi­ted, inter­est in content, access times).
  • Contract data (e.g. contract object, dura­tion, cus­to­mer cate­go­ry).
  • Pay­ment Data (e.g. bank details, invoices, pay­ment his­to­ry).

Categories of Data Subjects

  • Employees (e.g. Employees, job appli­cants).
  • Job appli­cants.
  • Busi­ness and contrac­tual part­ners.
  • Pros­pec­tive cus­to­mers.
  • Com­mu­ni­ca­tion part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Cus­to­mers.
  • Users (e.g. web­site visi­tors, users of online ser­vices).

Purposes of Processing

  • Pro­vi­sion of our online ser­vices and usa­bi­li­ty.
  • Conver­sion Tra­cking.
  • Job Appli­ca­tion Pro­cess (Esta­blish­ment and pos­sible later exe­cu­tion as well as pos­sible later ter­mi­na­tion of the employ­ment rela­tion­ship.).
  • Office and orga­ni­sa­tio­nal pro­ce­dures.
  • Direct mar­ke­ting (e.g. by e‑mail or pos­tal).
  • Feed­back (e.g. col­lec­ting feed­back via online form).
  • Inter­est-based and beha­vio­ral mar­ke­ting.
  • contact requests and com­mu­ni­ca­tion.
  • Conver­sion tra­cking (Mea­su­re­ment of the effec­ti­ve­ness of mar­ke­ting acti­vi­ties).
  • Pro­fi­ling (Crea­ting user pro­files).
  • Remar­ke­ting.
  • Web Ana­ly­tics (e.g. access sta­tis­tics, recog­ni­tion of retur­ning visi­tors).
  • Secu­ri­ty mea­sures.
  • Tar­ge­ting (e.g. pro­fi­ling based on inter­ests and beha­viour, use of cookies).
  • Contrac­tual ser­vices and sup­port.
  • Mana­ging and respon­ding to inqui­ries.

Legal Bases for the Processing

In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, the national data protection regulations may apply in your country or in our country of residence or domicile.

  • Consent (Article 6 (1) (a) GDPR) – The data sub­ject has given consent to the pro­ces­sing of his or her per­so­nal data for one or more spe­ci­fic pur­poses.
  • Per­for­mance of a contract and prior requests (Article 6 (1) (b) GDPR) – Per­for­mance of a contract to which the data sub­ject is par­ty or in order to take steps at the request of the data sub­ject prior to ente­ring into a contract.
  • Com­pliance with a legal obli­ga­tion (Article 6 (1) © GDPR) – Pro­ces­sing is neces­sa­ry for com­pliance with a legal obli­ga­tion to which the control­ler is sub­ject.
  • Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR) – Pro­ces­sing is neces­sa­ry for the pur­poses of the legi­ti­mate inter­ests pur­sued by the control­ler or by a third par­ty, except where such inter­ests are over­rid­den by the inter­ests or fun­da­men­tal rights and free­doms of the data sub­ject which require pro­tec­tion of per­so­nal data.
  • Article 9 (1)(b) GDPR (job appli­ca­tion pro­cess as a pre-contrac­tual or contrac­tual rela­tion­ship) (If spe­cial cate­go­ries of per­so­nal data within the mea­ning of Article 9 (1) GDPR (e.g. health data, such as seve­re­ly han­di­cap­ped sta­tus or eth­nic ori­gin) are reques­ted from appli­cants within the fra­me­work of the appli­ca­tion pro­ce­dure, so that the res­pon­sible per­son or the per­son concer­ned can car­ry out the obli­ga­tions and exer­ci­sing spe­ci­fic rights of the control­ler or of the data sub­ject in the field of employ­ment and social secu­ri­ty and social pro­tec­tion law, their pro­ces­sing shall be car­ried out in accor­dance with Article 9 (2)(b) GDPR , in the case of the pro­tec­tion of vital inter­ests of appli­cants or other per­sons on the basis of Article 9 (1)© GDPR or for the pur­poses of pre­ven­tive health care or occu­pa­tio­nal medi­cine, for the assess­ment of the employee’s abi­li­ty to work, for medi­cal diag­nos­tics, care or treat­ment in the health or social sec­tor or for the admi­nis­tra­tion of sys­tems and ser­vices in the health or social sec­tor in accor­dance with Article 9 (1)(d) GDPR. In the case of a com­mu­ni­ca­tion of spe­cial cate­go­ries of data based on volun­ta­ry consent, their pro­ces­sing is car­ried out on the basis of Article 9 (1)(a) GDPR.) – .

Security Precautions

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects’ rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.

SSL encryption (https): In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and Disclosure of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, which includes US processors certified under the “Privacy Shield” or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term “cookies” also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following types and functions of cookies are distinguished:

  • Tem­po­ra­ry cookies (also : ses­sion cookies): Tem­po­ra­ry cookies are dele­ted at the latest after a user has left an online ser­vice and clo­sed his brow­ser.
  • Per­ma­nent cookies : Per­ma­nent cookies remain sto­red even after clo­sing the brow­ser. For example, the login sta­tus can be saved or pre­fer­red content can be dis­played direct­ly when the user visits a web­site again. The inter­ests of users who are used for range mea­su­re­ment or mar­ke­ting pur­poses can also be sto­red in such a cookie.
  • First-Par­ty-Cookies : First-Par­ty-Cookies are set by our­selves.
  • Third par­ty cookies : Third par­ty cookies are main­ly used by adver­ti­sers (so-cal­led third par­ties) to pro­cess user infor­ma­tion.
  • Neces­sa­ry (also : essen­tial) cookies : Cookies can be neces­sa­ry for the ope­ra­tion of a web­site (e.g. to save logins or other user inputs or for secu­ri­ty rea­sons).
  • Sta­tis­tics, mar­ke­ting and per­so­na­li­sa­tion cookies : Cookies are also gene­ral­ly used to mea­sure a website’s reach and when a user’s inter­ests or beha­viour (e.g. vie­wing cer­tain content, using func­tions, etc.) are sto­red on indi­vi­dual web­sites in a user pro­file. Such pro­files are used, for example, to dis­play content to users that cor­res­ponds to their poten­tial inter­ests. This pro­ce­dure is also refer­red to as “tra­cking”, i.e. tra­cking the poten­tial inter­ests of users. . If we use cookies or “tra­cking” tech­no­lo­gies, we will inform you sepa­ra­te­ly in our pri­va­cy poli­cy or in the context of obtai­ning consent.

Information on legal basis: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on Withdrawal of consent and objection (Opt-Out): Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke consent (collectively referred to as “opt-out”). You can initially explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com. In addition, you can receive further information on objections in the context of the information on the used service providers and cookies.

Processing Cookie Data on the Basis of Consent: Before we process or have processed data within the context of the usage of cookies, we ask the users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services. Their use is based on our interest and the user’s interest in the expected functionality of our online services.

  • Pro­ces­sed data types : Usage data (e.g. web­sites visi­ted, inter­est in content, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Data sub­jects : Users (e.g. web­site visi­tors, users of online ser­vices).
  • Legal Basis : Consent (Article 6 (1) (a) GDPR), Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR).
  • Google Analytics: Google Analytics est un service d’analyse de site internet fourni par Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94034, USA. Il s'agit d'un traitement commun de données au sens de l'article 26 du RGPD (Règlement général sur la protection des données), le traitement des données étant principalement effectué par Google.
    Les données générées par les cookies concernant votre utilisation du site sont généralement transmises et stockées par Google sur des serveurs situés aux États-Unis. Google et les agences gouvernementales des États-Unis ont donc accès à vos données personnelles. Google peut utiliser les données à ses propres fins, telles que le profilage, et peut les combiner avec vos autres informations disponibles.- Votre adresse IP est toutefois préalablement raccourcie au sein des États membres de l’Union européenne ou dans d’autres États parties à l’accord sur l’Espace économique européen. Seulement dans des cas exceptionnels, l’adresse IP complète est transmise à un serveur de Google aux États-Unis où elle est raccourcie. Pour notre compte, Google utilisera les informations générées dans le but d’évaluer votre utilisation du site, de compiler des rapports sur les activités du site et nous fournir d’autres services relatifs à l’utilisation du site et d'Internet. Vous pouvez empêcher la sauvegarde du cookie en effectuant le réglage approprié sur le site web ou dans votre logiciel de navigation. Toutefois, notez que si vous choisissez de refuser les cookies, vous ne pourrez peut-être pas utiliser toutes les fonctionnalités de ce site. En outre, vous pouvez empêcher la collecte des données générées par le cookie et relatives à votre utilisation du site (y compris votre adresse IP) par Google ainsi que le traitement de ces données par Google en téléchargeant et en installant le plug-in de navigateur disponible au lien suivant : https://tools.google.com/dlpage/gaoptout?hl=fr.

    Facebook Pixel: Le site web utilise la fonction de remarketing « Custom Audiences » de Facebook Inc. („Facebook“). Ainsi, les utilisateurs du site web peuvent voir des publicités liées à leurs centres d’intérêt (« publicités Facebook ») lorsqu'ils se rendent sur le réseau social Facebook ou sur d'autres sites web qui utilisent également ce procédé. Ainsi, nous suivons la pertinence d'afficher des publicités qui vous intéressent afin de rendre notre site web plus intéressant pour vous.

    A l’aide des outils de marketing utilisés, votre navigateur établit automatiquement une connexion directe avec le serveur de Facebook. Nous n'avons aucune influence sur l’ampleur et l'utilisation ultérieure des données collectées par Facebook grâce à cet outil et nous vous informons donc en fonction de l'état de nos connaissances : Grâce à l'intégration de Facebook Custom Audiences, Facebook est informé que vous avez consulté le site web correspondant à notre présence sur Internet ou cliqué sur une de nos publicités. Si vous êtes inscrit à un service Facebook, Facebook peut associer la visite à votre compte. Même si vous n'êtes pas inscrit sur Facebook ou si vous ne vous êtes pas connecté, il est possible que le fournisseur découvre et enregistre votre adresse IP et d'autres éléments d'identification.

Commercial Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfil our contractual obligations, safeguard our rights and for the purposes of the administrative tasks associated with this data and the business-related organisation. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.

Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Consulting: We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as “clients”) in order to provide them with our consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.

Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or by law, or with the consent of the client, we disclose or transfer the client’s data to third parties or agents, such as authorities, courts, subcontractors or in the field of IT, office or comparable services, taking into account the professional requirements.

  • Pro­ces­sed data types : Inven­to­ry data (e.g. names, addresses), Pay­ment Data (e.g. bank details, invoices, pay­ment his­to­ry), Contact data (e.g. e‑mail, tele­phone num­bers), Contract data (e.g. contract object, dura­tion, cus­to­mer cate­go­ry).
  • Data sub­jects : Pros­pec­tive cus­to­mers, Busi­ness and contrac­tual part­ners.
  • Pur­poses of Pro­ces­sing : Contrac­tual ser­vices and sup­port, contact requests and com­mu­ni­ca­tion, Office and orga­ni­sa­tio­nal pro­ce­dures, Mana­ging and respon­ding to inqui­ries.
  • Legal Basis : Per­for­mance of a contract and prior requests (Article 6 (1) (b) GDPR), Com­pliance with a legal obli­ga­tion (Article 6 (1) © GDPR), Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR).

Contacting us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.

The response to contact enquiries within the framework of contractual or pre-contractual relationships is made in order to fulfil our contractual obligations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.

  • Pro­ces­sed data types : Inven­to­ry data (e.g. names, addresses), Contact data (e.g. e‑mail, tele­phone num­bers), Content data (e.g. text input, pho­to­graphs, videos).
  • Data sub­jects : Com­mu­ni­ca­tion part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Pur­poses of Pro­ces­sing : contact requests and com­mu­ni­ca­tion.
  • Legal Basis : Per­for­mance of a contract and prior requests (Article 6 (1) (b) GDPR), Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR).

Job Application Process

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.

In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.

If provided, applicants can send us their applications using an online form. Applicants can also send us their applications via email. However, please note that emails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.

Processing of special categories of data: If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his/her rights arising from labour law and social security and social protection law and fulfil his/her duties in this regard, their processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.

Erasure of data: In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

  • Pro­ces­sed data types : Job appli­cant details (e.g. Per­so­nal data, pos­tal and contact addresses and the docu­ments per­tai­ning to the appli­ca­tion and the infor­ma­tion contai­ned the­rein, such as cover let­ter, cur­ri­cu­lum vitae, cer­ti­fi­cates, etc., as well as other infor­ma­tion on the per­son or qua­li­fi­ca­tions of appli­cants pro­vi­ded with regard to a spe­ci­fic job or volun­ta­ri­ly by appli­cants).
  • Data sub­jects : Job appli­cants.
  • Pur­poses of Pro­ces­sing : Job Appli­ca­tion Pro­cess (Esta­blish­ment and pos­sible later exe­cu­tion as well as pos­sible later ter­mi­na­tion of the employ­ment rela­tion­ship.).
  • Legal Basis : Article 9 (1)(b) GDPR (job appli­ca­tion pro­cess as a pre-contrac­tual or contrac­tual rela­tion­ship) (If spe­cial cate­go­ries of per­so­nal data within the mea­ning of Article 9 (1) GDPR (e.g. health data, such as seve­re­ly han­di­cap­ped sta­tus or eth­nic ori­gin) are reques­ted from appli­cants within the fra­me­work of the appli­ca­tion pro­ce­dure, so that the res­pon­sible per­son or the per­son concer­ned can car­ry out the obli­ga­tions and exer­ci­sing spe­ci­fic rights of the control­ler or of the data sub­ject in the field of employ­ment and social secu­ri­ty and social pro­tec­tion law, their pro­ces­sing shall be car­ried out in accor­dance with Article 9 (2)(b) GDPR , in the case of the pro­tec­tion of vital inter­ests of appli­cants or other per­sons on the basis of Article 9 (1)© GDPR or for the pur­poses of pre­ven­tive health care or occu­pa­tio­nal medi­cine, for the assess­ment of the employee’s abi­li­ty to work, for medi­cal diag­nos­tics, care or treat­ment in the health or social sec­tor or for the admi­nis­tra­tion of sys­tems and ser­vices in the health or social sec­tor in accor­dance with Article 9 (1)(d) GDPR. In the case of a com­mu­ni­ca­tion of spe­cial cate­go­ries of data based on volun­ta­ry consent, their pro­ces­sing is car­ried out on the basis of Article 9 (1)(a) GDPR.).

Cloud Services

We use Internet-accessible software services (so-called “cloud services”, also referred to as “Software as a Service”) provided on the servers of its providers for the following purposes: document storage and administration, calendar management, e-mail delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information, as well as chats and participation in audio and video conferences.

Within this framework, personal data may be processed and stored on the provider’s servers insofar as this data is part of communication processes with us or is otherwise processed by us in accordance with this privacy policy. This data may include in particular master data and contact data of data subjects, data on processes, contracts, other proceedings and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes.

If we use cloud services to provide documents and content to other users or publicly accessible websites, forms, etc., providers may store cookies on users’ devices for web analysis or to remember user settings (e.g. in the case of media control).

Information on legal basis – If we ask for permission to use cloud services, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes).

  • Pro­ces­sed data types : Inven­to­ry data (e.g. names, addresses), Contact data (e.g. e‑mail, tele­phone num­bers), Content data (e.g. text input, pho­to­graphs, videos), Usage data (e.g. web­sites visi­ted, inter­est in content, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Data sub­jects : Cus­to­mers, Employees (e.g. Employees, job appli­cants), Pros­pec­tive cus­to­mers, Com­mu­ni­ca­tion part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Pur­poses of Pro­ces­sing : Office and orga­ni­sa­tio­nal pro­ce­dures.
  • Legal Basis : Consent (Article 6 (1) (a) GDPR), Per­for­mance of a contract and prior requests (Article 6 (1) (b) GDPR), Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR).

Services and service providers being used:

Onlinemarketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Pro­ces­sed data types : Usage data (e.g. web­sites visi­ted, inter­est in content, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Data sub­jects : Users (e.g. web­site visi­tors, users of online ser­vices), Pros­pec­tive cus­to­mers.
  • Pur­poses of Pro­ces­sing : Tar­ge­ting (e.g. pro­fi­ling based on inter­ests and beha­viour, use of cookies), Remar­ke­ting, Conver­sion Tra­cking, Inter­est-based and beha­vio­ral mar­ke­ting, Pro­fi­ling (Crea­ting user pro­files), Conver­sion tra­cking (Mea­su­re­ment of the effec­ti­ve­ness of mar­ke­ting acti­vi­ties), Web Ana­ly­tics (e.g. access sta­tis­tics, recog­ni­tion of retur­ning visi­tors).
  • Secu­ri­ty mea­sures : IP Mas­king (Pseu­do­ny­mi­za­tion of the IP address).
  • Legal Basis : Consent (Article 6 (1) (a) GDPR), Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR).
  • Opt-Out : We refer to the pri­va­cy poli­cies of the res­pec­tive ser­vice pro­vi­ders and the pos­si­bi­li­ties for objec­tion (so-cal­led “opt-out”). If no expli­cit opt-out option has been spe­ci­fied, it is pos­sible to deac­ti­vate cookies in the set­tings of your brow­ser. Howe­ver, this may res­trict the func­tions of our online offer. We the­re­fore recom­mend the fol­lo­wing addi­tio­nal opt-out options, which are offe­red col­lec­ti­ve­ly for each area : a) Europe : https://www.youronlinechoices.eu. b) Cana­da : https://www.youradchoices.ca/choices. c) USA : https://www.aboutads.info/choices. d) Cross-regio­nal : http://optout.aboutads.info.

Services and service providers being used:

Profiles in Social Networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights. With regard to US providers certified under the Privacy Shield or offering comparable guarantees of a secure level of data protection, we would like to point out that they thereby commit themselves to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behavior and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networks or will become members later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Also, in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

  • Pro­ces­sed data types : Inven­to­ry data (e.g. names, addresses), Contact data (e.g. e‑mail, tele­phone num­bers), Content data (e.g. text input, pho­to­graphs, videos), Usage data (e.g. web­sites visi­ted, inter­est in content, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses).
  • Data sub­jects : Users (e.g. web­site visi­tors, users of online ser­vices).
  • Pur­poses of Pro­ces­sing : contact requests and com­mu­ni­ca­tion, Tar­ge­ting (e.g. pro­fi­ling based on inter­ests and beha­viour, use of cookies), Remar­ke­ting, Web Ana­ly­tics (e.g. access sta­tis­tics, recog­ni­tion of retur­ning visi­tors).
  • Legal Basis : Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR).

Services and service providers being used:

Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “Content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.

  • Pro­ces­sed data types : Usage data (e.g. web­sites visi­ted, inter­est in content, access times), Meta/communication data (e.g. device infor­ma­tion, IP addresses), Contact data (e.g. e‑mail, tele­phone num­bers), Content data (e.g. text input, pho­to­graphs, videos), Inven­to­ry data (e.g. names, addresses).
  • Data sub­jects : Users (e.g. web­site visi­tors, users of online ser­vices), Com­mu­ni­ca­tion part­ner (Reci­pients of e‑mails, let­ters, etc.).
  • Pur­poses of Pro­ces­sing : Pro­vi­sion of our online ser­vices and usa­bi­li­ty, Contrac­tual ser­vices and sup­port, contact requests and com­mu­ni­ca­tion, Direct mar­ke­ting (e.g. by e‑mail or pos­tal), Tar­ge­ting (e.g. pro­fi­ling based on inter­ests and beha­viour, use of cookies), Inter­est-based and beha­vio­ral mar­ke­ting, Pro­fi­ling (Crea­ting user pro­files), Secu­ri­ty mea­sures, Mana­ging and respon­ding to inqui­ries.
  • Legal Basis : Legi­ti­mate Inter­ests (Article 6 (1) (f) GDPR), Consent (Article 6 (1) (a) GDPR), Per­for­mance of a contract and prior requests (Article 6 (1) (b) GDPR).

Services and service providers being used:

Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the erasure of personal data can also be found in the individual data protection notices of this privacy policy.

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.

Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:

  • Right to Object : You have the right, on grounds ari­sing from your par­ti­cu­lar situa­tion, to object at any time to the pro­ces­sing of your per­so­nal data which is based on let­ter (e) or (f) of Article 6(1) GDPR , inclu­ding pro­fi­ling based on those pro­vi­sions.

Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.

  • Right of with­dra­wal for consents : You have the right to revoke consents at any time.
  • Right of access : You have the right to request confir­ma­tion as to whe­ther the data in ques­tion will be pro­ces­sed and to be infor­med of this data and to receive fur­ther infor­ma­tion and a copy of the data in accor­dance with the pro­vi­sions of the law.
  • Right to rec­ti­fi­ca­tion : You have the right, in accor­dance with the law, to request the com­ple­tion of the data concer­ning you or the rec­ti­fi­ca­tion of the incor­rect data concer­ning you.
  • Right to Era­sure and Right to Res­tric­tion of Pro­ces­sing : In accor­dance with the sta­tu­to­ry pro­vi­sions, you have the right to demand that the rele­vant data be era­sed imme­dia­te­ly or, alter­na­ti­ve­ly, to demand that the pro­ces­sing of the data be res­tric­ted in accor­dance with the sta­tu­to­ry pro­vi­sions.
  • Right to data por­ta­bi­li­ty : You have the right to receive data concer­ning you which you have pro­vi­ded to us in a struc­tu­red, com­mon and machine-rea­dable for­mat in accor­dance with the legal requi­re­ments, or to request its trans­mis­sion to ano­ther control­ler.
  • Com­plaint to the super­vi­so­ry autho­ri­ty : You also have the right, under the condi­tions laid down by law, to lodge a com­plaint with a super­vi­so­ry autho­ri­ty, in par­ti­cu­lar in the Mem­ber State of your habi­tual resi­dence, place of work or place of the alle­ged infrin­ge­ment if you consi­der that the pro­ces­sing of per­so­nal data rela­ting to you infringes the GDPR.

Terminology and Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of comprehension. The terms are sorted alphabetically.

  • Control­ler : “Control­ler” means the natu­ral or legal per­son, public autho­ri­ty, agen­cy or other body which, alone or joint­ly with others, deter­mines the pur­poses and means of the pro­ces­sing of per­so­nal data.
  • Conver­sion Tra­cking : “Conver­sion Tra­cking” refers to a pro­ce­dure by which the effec­ti­ve­ness of mar­ke­ting mea­sures can be deter­mi­ned. As a rule, a cookie is sto­red on the devices of the users within the web­sites on which the mar­ke­ting mea­sures are car­ried out and then cal­led up again on the tar­get web­site (e.g. this enables us to track whe­ther the ads we pla­ced on other web­sites were suc­cess­ful).
  • Conver­sion tra­cking : Conver­sion tra­cking is a method used to eva­luate the effec­ti­ve­ness of mar­ke­ting mea­sures. For this pur­pose, a cookie is usual­ly sto­red on the devices of the users within the web­sites on which the mar­ke­ting mea­sures take place and then cal­led up again on the tar­get web­site (e.g. we can thus trace whe­ther the adver­ti­se­ments pla­ced by us on other web­sites were suc­cess­ful).
  • IP Mas­king : IP mas­king is a method by which the last octet, i.e. the last two num­bers of an IP address, are dele­ted so that the IP address alone can no lon­ger be used to uni­que­ly iden­ti­fy a per­son. IP mas­king is the­re­fore a means of pseu­do­ny­mi­zing pro­ces­sing methods, par­ti­cu­lar­ly in online mar­ke­ting.
  • Inter­est-based and beha­vio­ral mar­ke­ting : Inter­est-rela­ted and/or beha­viour-rela­ted mar­ke­ting is the term used when poten­tial user inter­est in adver­ti­se­ments and other content is pre­dic­ted if pos­sible. This is done on the basis of infor­ma­tion on the pre­vious beha­viour of users (e.g. visi­ting and staying on cer­tain web­sites, pur­cha­sing beha­viour or inter­ac­tion with other users), which is sto­red in a so-cal­led pro­file. For these pur­poses cookies are usual­ly used.
  • Per­so­nal Data : “per­so­nal data” means any infor­ma­tion rela­ting to an iden­ti­fied or iden­ti­fiable natu­ral per­son (“data sub­ject”); an iden­ti­fiable natu­ral per­son is one who can be iden­ti­fied, direct­ly or indi­rect­ly, in par­ti­cu­lar by refe­rence to an iden­ti­fier such as a name, an iden­ti­fi­ca­tion num­ber, loca­tion data, an online iden­ti­fier or to one or more fac­tors spe­ci­fic to the phy­si­cal, phy­sio­lo­gi­cal, gene­tic, men­tal, eco­no­mic, cultu­ral or social iden­ti­ty of that natu­ral per­son.
  • Pro­ces­sing : The term “pro­ces­sing” covers a wide range and prac­ti­cal­ly eve­ry hand­ling of data, be it col­lec­tion, eva­lua­tion, sto­rage, trans­mis­sion or era­sure.
  • Pro­fi­ling : “Pro­fi­ling” means any auto­ma­ted pro­ces­sing of per­so­nal data consis­ting in the use of such per­so­nal data to ana­lyze, eva­luate or pre­dict cer­tain per­so­nal aspects rela­ting to a natu­ral per­son (depen­ding on the type of pro­fi­ling, this includes infor­ma­tion regar­ding age, gen­der, loca­tion and move­ment data, inter­ac­tion with web­sites and their contents, shop­ping beha­viour, social inter­ac­tions with other people) (e.g. inter­ests in cer­tain contents or pro­ducts, click beha­viour on a web­site or the loca­tion). Cookies and web bea­cons are often used for pro­fi­ling pur­poses.
  • Remar­ke­ting : Remar­ke­ting” or “retar­ge­ting” is the term used, for example, to indi­cate for adver­ti­sing pur­poses which pro­ducts a user is inter­es­ted in on a web­site in order to remind the user of these pro­ducts on other web­sites, e.g. in adver­ti­se­ments.
  • Tar­ge­ting : Tra­cking” is the term used when the beha­viour of users can be tra­ced across seve­ral web­sites. As a rule, beha­vior and inter­est infor­ma­tion with regard to the web­sites used is sto­red in cookies or on the ser­vers of the tra­cking tech­no­lo­gy pro­vi­ders (so-cal­led pro­fi­ling). This infor­ma­tion can then be used, for example, to dis­play adver­ti­se­ments to users pre­su­ma­bly cor­res­pon­ding to their inter­ests.
  • Web Ana­ly­tics : Web Ana­ly­tics serves the eva­lua­tion of visi­tor traf­fic of online ser­vices and can deter­mine their beha­vior or inter­ests in cer­tain infor­ma­tion, such as content of web­sites. With the help of web ana­ly­tics, web­site owners, for example, can reco­gnize at what time visi­tors visit their web­site and what content they are inter­es­ted in. This allows them, for example, to opti­mize the content of the web­site to bet­ter meet the needs of their visi­tors. For pur­poses of web ana­ly­tics, pseu­do­ny­mous cookies and web bea­cons are fre­quent­ly used in order to reco­gnize retur­ning visi­tors and thus obtain more pre­cise ana­lyses of the use of an online ser­vice.