Pri­vacy Notice

Pro­norm Ein­bauküchen GmbH Pri­vacy Notice

Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as ” data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).

The terms used are not gender-specific.

Last Update: 27nd April 2020

Table of contents

  • Pre­amble
  • Con­trol­ler
  • Over­view of pro­cessing oper­a­tions
  • Leg­al Bases for the Pro­cessing
  • Secur­ity Pre­cau­tions
  • Trans­mis­sion and Dis­clos­ure of Per­son­al Data
  • Data Pro­cessing in Third Coun­tries
  • Use of Cook­ies
  • Com­mer­cial Ser­vices
  • Con­tact­ing us
  • Job Applic­a­tion Pro­cess
  • Cloud Ser­vices
  • Online­market­ing
  • Pro­files in Social Net­works
  • Plu­gins and embed­ded func­tions and con­tent
  • Eras­ure of data
  • Changes and Updates to the Pri­vacy Policy
  • Rights of Data Sub­jects
  • Ter­min­o­logy and Defin­i­tions

Controller

pronorm Einbauküchen GmbH

Höferfeld 5-7

32602 Vlotho

Authorised representatives: represented by managing directors Thorsten Gösling and Roger Klinkenberg

E-Mail address: info@pronorm.de

Tel.: +49 (0)5733 - 979-0

 

Overview of processing operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

  • Invent­ory data (e.g. names, addresses).
  • Job applic­ant details (e.g. Per­son­al data, postal and con­tact addresses and the doc­u­ments per­tain­ing to the applic­a­tion and the inform­a­tion con­tained therein, such as cov­er let­ter, cur­riculum vitae, cer­ti­fic­ates, etc., as well as oth­er inform­a­tion on the per­son or qual­i­fic­a­tions of applic­ants provided with regard to a spe­cif­ic job or vol­un­tar­ily by applic­ants).
  • Con­tent data (e.g. text input, pho­to­graphs, videos).
  • Con­tact data (e.g. e‑mail, tele­phone num­bers).
  • Meta/communication data (e.g. device inform­a­tion, IP addresses).
  • Usage data (e.g. web­sites vis­ited, interest in con­tent, access times).
  • Con­tract data (e.g. con­tract object, dur­a­tion, cus­tom­er cat­egory).
  • Pay­ment Data (e.g. bank details, invoices, pay­ment his­tory).

Categories of Data Subjects

  • Employ­ees (e.g. Employ­ees, job applic­ants).
  • Job applic­ants.
  • Busi­ness and con­trac­tu­al part­ners.
  • Pro­spect­ive cus­tom­ers.
  • Com­mu­nic­a­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Cus­tom­ers.
  • Users (e.g. web­site vis­it­ors, users of online ser­vices).

Purposes of Processing

  • Pro­vi­sion of our online ser­vices and usab­il­ity.
  • Con­ver­sion Track­ing.
  • Job Applic­a­tion Pro­cess (Estab­lish­ment and pos­sible later exe­cu­tion as well as pos­sible later ter­min­a­tion of the employ­ment rela­tion­ship.).
  • Office and organ­isa­tion­al pro­ced­ures.
  • Dir­ect mar­ket­ing (e.g. by e‑mail or postal).
  • Feed­back (e.g. col­lect­ing feed­back via online form).
  • Interest-based and beha­vi­or­al mar­ket­ing.
  • con­tact requests and com­mu­nic­a­tion.
  • Con­ver­sion track­ing (Meas­ure­ment of the effect­ive­ness of mar­ket­ing activ­it­ies).
  • Pro­fil­ing (Cre­at­ing user pro­files).
  • Remarket­ing.
  • Web Ana­lyt­ics (e.g. access stat­ist­ics, recog­ni­tion of return­ing vis­it­ors).
  • Secur­ity meas­ures.
  • Tar­get­ing (e.g. pro­fil­ing based on interests and beha­viour, use of cook­ies).
  • Con­trac­tu­al ser­vices and sup­port.
  • Man­aging and respond­ing to inquir­ies.

Legal Bases for the Processing

In the following we inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, the national data protection regulations may apply in your country or in our country of residence or domicile.

  • Con­sent (Art­icle 6 (1) (a) GDPR) – The data sub­ject has giv­en con­sent to the pro­cessing of his or her per­son­al data for one or more spe­cif­ic pur­poses.
  • Per­form­ance of a con­tract and pri­or requests (Art­icle 6 (1) (b) GDPR) – Per­form­ance of a con­tract to which the data sub­ject is party or in order to take steps at the request of the data sub­ject pri­or to enter­ing into a con­tract.
  • Com­pli­ance with a leg­al oblig­a­tion (Art­icle 6 (1) © GDPR) – Pro­cessing is neces­sary for com­pli­ance with a leg­al oblig­a­tion to which the con­trol­ler is sub­ject.
  • Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR) – Pro­cessing is neces­sary for the pur­poses of the legit­im­ate interests pur­sued by the con­trol­ler or by a third party, except where such interests are over­rid­den by the interests or fun­da­ment­al rights and freedoms of the data sub­ject which require pro­tec­tion of per­son­al data.
  • Art­icle 9 (1)(b) GDPR (job applic­a­tion pro­cess as a pre-con­trac­tu­al or con­trac­tu­al rela­tion­ship) (If spe­cial cat­egor­ies of per­son­al data with­in the mean­ing of Art­icle 9 (1) GDPR (e.g. health data, such as severely han­di­capped status or eth­nic ori­gin) are reques­ted from applic­ants with­in the frame­work of the applic­a­tion pro­ced­ure, so that the respons­ible per­son or the per­son con­cerned can carry out the oblig­a­tions and exer­cising spe­cif­ic rights of the con­trol­ler or of the data sub­ject in the field of employ­ment and social secur­ity and social pro­tec­tion law, their pro­cessing shall be car­ried out in accord­ance with Art­icle 9 (2)(b) GDPR , in the case of the pro­tec­tion of vital interests of applic­ants or oth­er per­sons on the basis of Art­icle 9 (1)© GDPR or for the pur­poses of pre­vent­ive health care or occu­pa­tion­al medi­cine, for the assess­ment of the employee’s abil­ity to work, for med­ic­al dia­gnostics, care or treat­ment in the health or social sec­tor or for the admin­is­tra­tion of sys­tems and ser­vices in the health or social sec­tor in accord­ance with Art­icle 9 (1)(d) GDPR. In the case of a com­mu­nic­a­tion of spe­cial cat­egor­ies of data based on vol­un­tary con­sent, their pro­cessing is car­ried out on the basis of Art­icle 9 (1)(a) GDPR.) – .

Security Precautions

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects’ rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.

SSL encryption (https): In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission and Disclosure of Personal Data

In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, payment institutions within the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.

Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognised level of data protection, which includes US processors certified under the “Privacy Shield” or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Article 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Use of Cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term “cookies” also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as “user IDs”).

The following types and functions of cookies are distinguished:

  • Tem­por­ary cook­ies (also: ses­sion cook­ies): Tem­por­ary cook­ies are deleted at the latest after a user has left an online ser­vice and closed his browser.
  • Per­man­ent cook­ies: Per­man­ent cook­ies remain stored even after clos­ing the browser. For example, the login status can be saved or pre­ferred con­tent can be dis­played dir­ectly when the user vis­its a web­site again. The interests of users who are used for range meas­ure­ment or mar­ket­ing pur­poses can also be stored in such a cook­ie.
  • First-Party-Cook­ies: First-Party-Cook­ies are set by ourselves.
  • Third party cook­ies: Third party cook­ies are mainly used by advert­isers (so-called third parties) to pro­cess user inform­a­tion.
  • Neces­sary (also: essen­tial) cook­ies: Cook­ies can be neces­sary for the oper­a­tion of a web­site (e.g. to save logins or oth­er user inputs or for secur­ity reas­ons).
  • Stat­ist­ics, mar­ket­ing and per­son­al­isa­tion cook­ies: Cook­ies are also gen­er­ally used to meas­ure a website’s reach and when a user’s interests or beha­viour (e.g. view­ing cer­tain con­tent, using func­tions, etc.) are stored on indi­vidu­al web­sites in a user pro­file. Such pro­files are used, for example, to dis­play con­tent to users that cor­res­ponds to their poten­tial interests. This pro­ced­ure is also referred to as “track­ing”, i.e. track­ing the poten­tial interests of users. . If we use cook­ies or “track­ing” tech­no­lo­gies, we will inform you sep­ar­ately in our pri­vacy policy or in the con­text of obtain­ing con­sent.

Information on legal basis: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.

General information on Withdrawal of consent and objection (Opt-Out): Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke consent (collectively referred to as “opt-out”). You can initially explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com. In addition, you can receive further information on objections in the context of the information on the used service providers and cookies.

Processing Cookie Data on the Basis of Consent: Before we process or have processed data within the context of the usage of cookies, we ask the users for their consent, which can be revoked at any time. Before the consent has not been given, we may use cookies that are necessary for the operation of our online services. Their use is based on our interest and the user’s interest in the expected functionality of our online services.

  • Pro­cessed data types: Usage data (e.g. web­sites vis­ited, interest in con­tent, access times), Meta/communication data (e.g. device inform­a­tion, IP addresses).
  • Data sub­jects: Users (e.g. web­site vis­it­ors, users of online ser­vices).
  • Leg­al Basis: Con­sent (Art­icle 6 (1) (a) GDPR), Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR).
  • Google Analytics: Google Analytics is a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94034, USA. Joint data processing in accordance with Art. 26 GDPR applies, with data processing primarily being performed by Google. The information generated by the cookies about your use of this website will generally be transmitted to a Google server in the USA and stored there. This means that both Google and government bodies in the USA have access to your personal data. Google may use the data for any purpose of its own, such as creating a profile and linking it to other available information.- However, within member states of the European Union or other states party to the European Economic Area Agreement, your IP address will first be abbreviated. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use the generated information on our behalf in order to evaluate your use of the website, to compile reports on website traffic, and to provide us with other services relating to the use of the website and the internet. You may refuse storage of cookies by selecting the appropriate settings on the website or in your browser. Please note, however, that in this case you may not be able to use the full range of functions on this website. You may also prevent Google from collecting and processing the data generated by the cookies relating to your use of the website (including your IP address) by clicking on the following link and downloading and installing the browser plug-in provided: https://tools.google.com/dlpage/gaoptout?hl=en.
    For further information on this matter, visit https://tools.google.com/dlpage/gaoptout?hl=en or https://marketingplatform.google.com/intl/en_uk/about/ (general information on Google Analytics and data privacy). Please note that "anonymizeIp();" was added to the Google Analytics code on our website to anonymise IP addresses by deleting the final 8-bit byte.

    Facebook Pixel: This website uses the remarketing function “Custom Audiences” provided by Facebook Inc. (“Facebook”). This function makes it possible to show users of our website interest-based ads (“Facebook ads”) when they visit the social network Facebook or any other websites using this function. Our interest in using this function is to show you ads that are relevant to your interests in order to make our website more interesting to you.

    Your browser automatically establishes a direct connection with the Facebook server based on the use of this marketing tool. We do not influence the extent and further use of data collected by Facebook through use of this tool and will therefore provide information based on our own level of knowledge: Integration of Facebook Custom Audiences allows Facebook to see that you have accessed the respective page on our website or have clicked one of our ads. If you are registered with a Facebook service, Facebook can associate this visit with your account. Even if you are not registered with Facebook or are not logged in, it is possible for the provider to find out and save your IP address and other identifying features.

Commercial Services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfil our contractual obligations, safeguard our rights and for the purposes of the administrative tasks associated with this data and the business-related organisation. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.

Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in on-line forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.

If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.

Consulting: We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as “clients”) in order to provide them with our consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.

Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or by law, or with the consent of the client, we disclose or transfer the client’s data to third parties or agents, such as authorities, courts, subcontractors or in the field of IT, office or comparable services, taking into account the professional requirements.

  • Pro­cessed data types: Invent­ory data (e.g. names, addresses), Pay­ment Data (e.g. bank details, invoices, pay­ment his­tory), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tract data (e.g. con­tract object, dur­a­tion, cus­tom­er cat­egory).
  • Data sub­jects: Pro­spect­ive cus­tom­ers, Busi­ness and con­trac­tu­al part­ners.
  • Pur­poses of Pro­cessing: Con­trac­tu­al ser­vices and sup­port, con­tact requests and com­mu­nic­a­tion, Office and organ­isa­tion­al pro­ced­ures, Man­aging and respond­ing to inquir­ies.
  • Leg­al Basis: Per­form­ance of a con­tract and pri­or requests (Art­icle 6 (1) (b) GDPR), Com­pli­ance with a leg­al oblig­a­tion (Art­icle 6 (1) © GDPR), Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR).

Contacting us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the data of the inquiring persons are processed insofar as this is necessary to answer the contact enquiries and any requested activities.

The response to contact enquiries within the framework of contractual or pre-contractual relationships is made in order to fulfil our contractual obligations or to respond to (pre)contractual enquiries and otherwise on the basis of the legitimate interests in responding to the enquiries.

  • Pro­cessed data types: Invent­ory data (e.g. names, addresses), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos).
  • Data sub­jects: Com­mu­nic­a­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Pur­poses of Pro­cessing: con­tact requests and com­mu­nic­a­tion.
  • Leg­al Basis: Per­form­ance of a con­tract and pri­or requests (Art­icle 6 (1) (b) GDPR), Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR).

Job Application Process

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.

In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.

If provided, applicants can send us their applications using an online form. Applicants can also send us their applications via email. However, please note that emails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.

Processing of special categories of data: If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his/her rights arising from labour law and social security and social protection law and fulfil his/her duties in this regard, their processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.

Erasure of data: In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant’s data will be deleted. Applicants’ data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

  • Pro­cessed data types: Job applic­ant details (e.g. Per­son­al data, postal and con­tact addresses and the doc­u­ments per­tain­ing to the applic­a­tion and the inform­a­tion con­tained therein, such as cov­er let­ter, cur­riculum vitae, cer­ti­fic­ates, etc., as well as oth­er inform­a­tion on the per­son or qual­i­fic­a­tions of applic­ants provided with regard to a spe­cif­ic job or vol­un­tar­ily by applic­ants).
  • Data sub­jects: Job applic­ants.
  • Pur­poses of Pro­cessing: Job Applic­a­tion Pro­cess (Estab­lish­ment and pos­sible later exe­cu­tion as well as pos­sible later ter­min­a­tion of the employ­ment rela­tion­ship.).
  • Leg­al Basis: Art­icle 9 (1)(b) GDPR (job applic­a­tion pro­cess as a pre-con­trac­tu­al or con­trac­tu­al rela­tion­ship) (If spe­cial cat­egor­ies of per­son­al data with­in the mean­ing of Art­icle 9 (1) GDPR (e.g. health data, such as severely han­di­capped status or eth­nic ori­gin) are reques­ted from applic­ants with­in the frame­work of the applic­a­tion pro­ced­ure, so that the respons­ible per­son or the per­son con­cerned can carry out the oblig­a­tions and exer­cising spe­cif­ic rights of the con­trol­ler or of the data sub­ject in the field of employ­ment and social secur­ity and social pro­tec­tion law, their pro­cessing shall be car­ried out in accord­ance with Art­icle 9 (2)(b) GDPR , in the case of the pro­tec­tion of vital interests of applic­ants or oth­er per­sons on the basis of Art­icle 9 (1)© GDPR or for the pur­poses of pre­vent­ive health care or occu­pa­tion­al medi­cine, for the assess­ment of the employee’s abil­ity to work, for med­ic­al dia­gnostics, care or treat­ment in the health or social sec­tor or for the admin­is­tra­tion of sys­tems and ser­vices in the health or social sec­tor in accord­ance with Art­icle 9 (1)(d) GDPR. In the case of a com­mu­nic­a­tion of spe­cial cat­egor­ies of data based on vol­un­tary con­sent, their pro­cessing is car­ried out on the basis of Art­icle 9 (1)(a) GDPR.).

Cloud Services

We use Internet-accessible software services (so-called “cloud services”, also referred to as “Software as a Service”) provided on the servers of its providers for the following purposes: document storage and administration, calendar management, e-mail delivery, spreadsheets and presentations, exchange of documents, content and information with specific recipients or publication of websites, forms or other content and information, as well as chats and participation in audio and video conferences.

Within this framework, personal data may be processed and stored on the provider’s servers insofar as this data is part of communication processes with us or is otherwise processed by us in accordance with this privacy policy. This data may include in particular master data and contact data of data subjects, data on processes, contracts, other proceedings and their contents. Cloud service providers also process usage data and metadata that they use for security and service optimization purposes.

If we use cloud services to provide documents and content to other users or publicly accessible websites, forms, etc., providers may store cookies on users’ devices for web analysis or to remember user settings (e.g. in the case of media control).

Information on legal basis – If we ask for permission to use cloud services, the legal basis for processing data is consent. Furthermore, their use can be a component of our (pre)contractual services, provided that the use of cloud services has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient and secure administrative and collaboration processes).

  • Pro­cessed data types: Invent­ory data (e.g. names, addresses), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos), Usage data (e.g. web­sites vis­ited, interest in con­tent, access times), Meta/communication data (e.g. device inform­a­tion, IP addresses).
  • Data sub­jects: Cus­tom­ers, Employ­ees (e.g. Employ­ees, job applic­ants), Pro­spect­ive cus­tom­ers, Com­mu­nic­a­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Pur­poses of Pro­cessing: Office and organ­isa­tion­al pro­ced­ures.
  • Leg­al Basis: Con­sent (Art­icle 6 (1) (a) GDPR), Per­form­ance of a con­tract and pri­or requests (Art­icle 6 (1) (b) GDPR), Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR).

Services and service providers being used:

Onlinemarketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.

The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.

Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.

As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.

Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Pro­cessed data types: Usage data (e.g. web­sites vis­ited, interest in con­tent, access times), Meta/communication data (e.g. device inform­a­tion, IP addresses).
  • Data sub­jects: Users (e.g. web­site vis­it­ors, users of online ser­vices), Pro­spect­ive cus­tom­ers.
  • Pur­poses of Pro­cessing: Tar­get­ing (e.g. pro­fil­ing based on interests and beha­viour, use of cook­ies), Remarket­ing, Con­ver­sion Track­ing, Interest-based and beha­vi­or­al mar­ket­ing, Pro­fil­ing (Cre­at­ing user pro­files), Con­ver­sion track­ing (Meas­ure­ment of the effect­ive­ness of mar­ket­ing activ­it­ies), Web Ana­lyt­ics (e.g. access stat­ist­ics, recog­ni­tion of return­ing vis­it­ors).
  • Secur­ity meas­ures: IP Mask­ing (Pseud­onym­iz­a­tion of the IP address).
  • Leg­al Basis: Con­sent (Art­icle 6 (1) (a) GDPR), Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR).
  • Opt-Out: We refer to the pri­vacy policies of the respect­ive ser­vice pro­viders and the pos­sib­il­it­ies for objec­tion (so-called “opt-out”). If no expli­cit opt-out option has been spe­cified, it is pos­sible to deac­tiv­ate cook­ies in the set­tings of your browser. How­ever, this may restrict the func­tions of our online offer. We there­fore recom­mend the fol­low­ing addi­tion­al opt-out options, which are offered col­lect­ively for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-region­al: http://optout.aboutads.info.

Services and service providers being used:

Profiles in Social Networks

We maintain online presences within social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users’ rights. With regard to US providers certified under the Privacy Shield or offering comparable guarantees of a secure level of data protection, we would like to point out that they thereby commit themselves to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the user’s usage behavior and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networks or will become members later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

Also, in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.

  • Pro­cessed data types: Invent­ory data (e.g. names, addresses), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos), Usage data (e.g. web­sites vis­ited, interest in con­tent, access times), Meta/communication data (e.g. device inform­a­tion, IP addresses).
  • Data sub­jects: Users (e.g. web­site vis­it­ors, users of online ser­vices).
  • Pur­poses of Pro­cessing: con­tact requests and com­mu­nic­a­tion, Tar­get­ing (e.g. pro­fil­ing based on interests and beha­viour, use of cook­ies), Remarket­ing, Web Ana­lyt­ics (e.g. access stat­ist­ics, recog­ni­tion of return­ing vis­it­ors).
  • Leg­al Basis: Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR).

Services and service providers being used:

Plugins and embedded functions and content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may, for example, be graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “Content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.

Information on legal basis: If we ask users for their consent (e.g. in the context of a so-called “cookie banner consent”), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.

  • Pro­cessed data types: Usage data (e.g. web­sites vis­ited, interest in con­tent, access times), Meta/communication data (e.g. device inform­a­tion, IP addresses), Con­tact data (e.g. e‑mail, tele­phone num­bers), Con­tent data (e.g. text input, pho­to­graphs, videos), Invent­ory data (e.g. names, addresses).
  • Data sub­jects: Users (e.g. web­site vis­it­ors, users of online ser­vices), Com­mu­nic­a­tion part­ner (Recip­i­ents of e‑mails, let­ters, etc.).
  • Pur­poses of Pro­cessing: Pro­vi­sion of our online ser­vices and usab­il­ity, Con­trac­tu­al ser­vices and sup­port, con­tact requests and com­mu­nic­a­tion, Dir­ect mar­ket­ing (e.g. by e‑mail or postal), Tar­get­ing (e.g. pro­fil­ing based on interests and beha­viour, use of cook­ies), Interest-based and beha­vi­or­al mar­ket­ing, Pro­fil­ing (Cre­at­ing user pro­files), Secur­ity meas­ures, Man­aging and respond­ing to inquir­ies.
  • Leg­al Basis: Legit­im­ate Interests (Art­icle 6 (1) (f) GDPR), Con­sent (Art­icle 6 (1) (a) GDPR), Per­form­ance of a con­tract and pri­or requests (Art­icle 6 (1) (b) GDPR).

Services and service providers being used:

Erasure of data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the erasure of personal data can also be found in the individual data protection notices of this privacy policy.

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.

Rights of Data Subjects

As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:

  • Right to Object: You have the right, on grounds arising from your par­tic­u­lar situ­ation, to object at any time to the pro­cessing of your per­son­al data which is based on let­ter (e) or (f) of Art­icle 6(1) GDPR , includ­ing pro­fil­ing based on those pro­vi­sions.

Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.

  • Right of with­draw­al for con­sents: You have the right to revoke con­sents at any time.
  • Right of access: You have the right to request con­firm­a­tion as to wheth­er the data in ques­tion will be pro­cessed and to be informed of this data and to receive fur­ther inform­a­tion and a copy of the data in accord­ance with the pro­vi­sions of the law.
  • Right to rec­ti­fic­a­tion: You have the right, in accord­ance with the law, to request the com­ple­tion of the data con­cern­ing you or the rec­ti­fic­a­tion of the incor­rect data con­cern­ing you.
  • Right to Eras­ure and Right to Restric­tion of Pro­cessing: In accord­ance with the stat­utory pro­vi­sions, you have the right to demand that the rel­ev­ant data be erased imme­di­ately or, altern­at­ively, to demand that the pro­cessing of the data be restric­ted in accord­ance with the stat­utory pro­vi­sions.
  • Right to data port­ab­il­ity: You have the right to receive data con­cern­ing you which you have provided to us in a struc­tured, com­mon and machine-read­able format in accord­ance with the leg­al require­ments, or to request its trans­mis­sion to anoth­er con­trol­ler.
  • Com­plaint to the super­vis­ory author­ity: You also have the right, under the con­di­tions laid down by law, to lodge a com­plaint with a super­vis­ory author­ity, in par­tic­u­lar in the Mem­ber State of your habitu­al res­id­ence, place of work or place of the alleged infringe­ment if you con­sider that the pro­cessing of per­son­al data relat­ing to you infringes the GDPR.

Terminology and Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are drawn from the law and defined mainly in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended above all for the purpose of comprehension. The terms are sorted alphabetically.

  • Con­trol­ler: “Con­trol­ler” means the nat­ur­al or leg­al per­son, pub­lic author­ity, agency or oth­er body which, alone or jointly with oth­ers, determ­ines the pur­poses and means of the pro­cessing of per­son­al data.
  • Con­ver­sion Track­ing: “Con­ver­sion Track­ing” refers to a pro­ced­ure by which the effect­ive­ness of mar­ket­ing meas­ures can be determ­ined. As a rule, a cook­ie is stored on the devices of the users with­in the web­sites on which the mar­ket­ing meas­ures are car­ried out and then called up again on the tar­get web­site (e.g. this enables us to track wheth­er the ads we placed on oth­er web­sites were suc­cess­ful).
  • Con­ver­sion track­ing: Con­ver­sion track­ing is a meth­od used to eval­u­ate the effect­ive­ness of mar­ket­ing meas­ures. For this pur­pose, a cook­ie is usu­ally stored on the devices of the users with­in the web­sites on which the mar­ket­ing meas­ures take place and then called up again on the tar­get web­site (e.g. we can thus trace wheth­er the advert­ise­ments placed by us on oth­er web­sites were suc­cess­ful).
  • IP Mask­ing: IP mask­ing is a meth­od by which the last oct­et, i.e. the last two num­bers of an IP address, are deleted so that the IP address alone can no longer be used to uniquely identi­fy a per­son. IP mask­ing is there­fore a means of pseud­onym­iz­ing pro­cessing meth­ods, par­tic­u­larly in online mar­ket­ing.
  • Interest-based and beha­vi­or­al mar­ket­ing: Interest-related and/or beha­viour-related mar­ket­ing is the term used when poten­tial user interest in advert­ise­ments and oth­er con­tent is pre­dicted if pos­sible. This is done on the basis of inform­a­tion on the pre­vi­ous beha­viour of users (e.g. vis­it­ing and stay­ing on cer­tain web­sites, pur­chas­ing beha­viour or inter­ac­tion with oth­er users), which is stored in a so-called pro­file. For these pur­poses cook­ies are usu­ally used.
  • Per­son­al Data: “per­son­al data” means any inform­a­tion relat­ing to an iden­ti­fied or iden­ti­fi­able nat­ur­al per­son (“data sub­ject”); an iden­ti­fi­able nat­ur­al per­son is one who can be iden­ti­fied, dir­ectly or indir­ectly, in par­tic­u­lar by ref­er­ence to an iden­ti­fi­er such as a name, an iden­ti­fic­a­tion num­ber, loc­a­tion data, an online iden­ti­fi­er or to one or more factors spe­cif­ic to the phys­ic­al, physiolo­gic­al, genet­ic, men­tal, eco­nom­ic, cul­tur­al or social iden­tity of that nat­ur­al per­son.
  • Pro­cessing: The term “pro­cessing” cov­ers a wide range and prac­tic­ally every hand­ling of data, be it col­lec­tion, eval­u­ation, stor­age, trans­mis­sion or eras­ure.
  • Pro­fil­ing: “Pro­fil­ing” means any auto­mated pro­cessing of per­son­al data con­sist­ing in the use of such per­son­al data to ana­lyze, eval­u­ate or pre­dict cer­tain per­son­al aspects relat­ing to a nat­ur­al per­son (depend­ing on the type of pro­fil­ing, this includes inform­a­tion regard­ing age, gender, loc­a­tion and move­ment data, inter­ac­tion with web­sites and their con­tents, shop­ping beha­viour, social inter­ac­tions with oth­er people) (e.g. interests in cer­tain con­tents or products, click beha­viour on a web­site or the loc­a­tion). Cook­ies and web beacons are often used for pro­fil­ing pur­poses.
  • Remarket­ing: Remarket­ing” or “retar­get­ing” is the term used, for example, to indic­ate for advert­ising pur­poses which products a user is inter­ested in on a web­site in order to remind the user of these products on oth­er web­sites, e.g. in advert­ise­ments.
  • Tar­get­ing: Track­ing” is the term used when the beha­viour of users can be traced across sev­er­al web­sites. As a rule, beha­vi­or and interest inform­a­tion with regard to the web­sites used is stored in cook­ies or on the serv­ers of the track­ing tech­no­logy pro­viders (so-called pro­fil­ing). This inform­a­tion can then be used, for example, to dis­play advert­ise­ments to users pre­sum­ably cor­res­pond­ing to their interests.
  • Web Ana­lyt­ics: Web Ana­lyt­ics serves the eval­u­ation of vis­it­or traffic of online ser­vices and can determ­ine their beha­vi­or or interests in cer­tain inform­a­tion, such as con­tent of web­sites. With the help of web ana­lyt­ics, web­site own­ers, for example, can recog­nize at what time vis­it­ors vis­it their web­site and what con­tent they are inter­ested in. This allows them, for example, to optim­ize the con­tent of the web­site to bet­ter meet the needs of their vis­it­ors. For pur­poses of web ana­lyt­ics, pseud­onym­ous cook­ies and web beacons are fre­quently used in order to recog­nize return­ing vis­it­ors and thus obtain more pre­cise ana­lyses of the use of an online ser­vice.