Finally, it is time for face-to-face discussion on the latest subjects and trends again: pronorm invites you to visit its exhibition centre as part of the “KM Küchenmeile 2021” from September 18 to September 24, 2021. pronorm has used the previous months to translate the zeitgeist and the tangible transition of cooking and living into exciting room concepts. The forced retreat back into home working life has led many people to open up intensive discussions regarding their own wishes for their living spaces. The home has become even more important than it ever has been before. pronorm has been keeping a very close eye on the developments in home furnishing and has a broad knowledge of the regional and national markets. As a global player, the company supplies bespoke kitchens to kitchen specialists in a large number of countries. Its export quota is well above average. “If we have to describe the international style of pronorm, then we would have to say ‘purism meets cosiness’,” explains Roger Klinkenberg, one of the two Managing Directors. “The increasing desire for individualisation is, from our perspective, a key driver behind change and for the desire for new furniture. The home should be an expression of individual attitudes to life – even, and especially, in the kitchen, which is becoming the central fulcrum of the house. We are meeting this desire for individuality with an extraordinarily extensive range of colours, decors, materials, unit types, and versatile feature elements.”
Nature – our source of inspiration
In terms of the choice of materials and colours, the kitchen is increasingly setting the tone for the design lines of the adjoining rooms. Inspired by nature, which in 2020/21 became a source of strength for many, pronorm has gathered its latest highlights under the umbrella of “Colours of Nature”. The collection includes new fashionable colours and structures, additional matt textures that are currently in high demand, as well as metal colours, real wood veneers and authentic wood decors. “Nature is our preferred source of inspiration, and gives our new products an exciting twist. We want this inspiration to appeal to the emotions and senses,” explains Klinkenberg. A huge range with more than 250 exclusive fronts and special editions gives architects and planners an enormous freedom of expression. The often muted colour palette reflects the desire for safety, for comfort, and the merging of living areas. Individual pieces such as display units with steel frames, creative shelves and inviting bar tops become visual bridges and go-betweens. The quality of the materials used is exceptional. The differences between kitchen and living room furniture are practically unrecognisable. The results are representative room concepts from a single mould. Whether with a gloss or ultra-matt finish, it is even easier to specify the ideal hand-chosen colour tone for our popular lacquered fronts because, from 2022, pronorm will also be offering RAL and NCS colour systems.
Sustainability is key
Nature is not just playing a key role as a source of inspiration, however. Sustainability and climate protection have, in the meantime, become key factors for market success. Managing Director Thorsten Gösling confirms this. “We set great store in environmentally aware and sustainable production conditions. For years now, we have only been using wood from sustainably managed forests and we document our environmental performance within the framework of the Climate Pact. By the end of 2022, our manufacturing activities will be fully climate-neutral.” The “Golden M” and “Furniture made in Germany” quality marks that pronorm has been awarded this year send out a further key message as irrefutable proof of the quality of the furniture tested in Europe. “The future has already begun,” explains Thorsten Gösling. Along with Roger Klinkenberg and the pronorm team, he is looking forward to lively exchanges with the specialist visitors to the annual inhouse trade fair. “Now is the time to present our new ideas and innovations live. A comprehensive hygiene concept has been developed for the exhibition. After all, the most important thing for us is that our visitors feel safe and at ease,” adds Roger Klinkenberg.